Overview of Capability Forum held remotely on 12th October 2023.
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In this Capability Forum session, we focused on the topic of ‘making a case for capability building.’ We started with a look at survey results on capability investment, then transitioned into a case study of how capability training can play a role in a brand’s creative transformation. The forum concluded with a workshop, where members shared their perspectives on how to measure capabilities’ impact, which would then feed back into planning and further investment.
WFA members can download the meeting overview below.