Evaluating Better Ideas

With insights from over 1,000 professionals across marketing teams and creative agencies, the findings reveal concerning trends and critical barriers impacting the industry. The aim of The BetterIdeas Project is to enhance creative decision-making and establish better idea evaluation practices, helping you deliver more impactful and high-quality work that you can truly be proud of.

 Key topics include:

• Do marketers and agencies feel proud about the creative work they put into the world? 
• Why do so many marketers struggle with giving feedback and evaluating ideas?
• Do agencies trust the creative judgments of marketers?
• Is the rework rate of additional rounds of concepting going up or down?

WFA members can download the full report below: