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Measuring Marketing Capability Impact
WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
Article details
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WFA
Report
10 April 2024
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Making a distinct connection between marketing capability and business performance is no easy feat but remains crucial for capability leaders and building the case for further investment.
Conducted in partnership with WFA’s strategic partner Oxford, this report pulls findings from 13 qualitative interviews with capability practitioners and specialists to identify common practices, data use, and best and next suggested practices for professionals embarking on a similar journey.
Article details
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WFA
Report
10 April 2024
