HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption

A candid playbook for CMOs to own transformation as well as marketing, the episode covers:

• Four layers of disruption reshaping marketing and leadership
• AI as a means to serve customers, not an end
• Asset optimisation for new product introduction content at scale
• Identity-based media and journeys for IT decision makers
• Back office automation to reclaim non-revenue time
• Self-care and mindset as leadership disciplines
• Stoicism, Machiavelli, and acting on present realities
• Handling a CEO transition with clarity and empathy
• The CMO’s aggregator view of budgets across units and regions
• Owning the true voice of the customer beyond dashboards
• Shift from brand equity to trust
• Integrating marketing, comms, and corporate affairs

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