Benchmark: Generative AI Upskilling

Benchmark: Generative AI Upskilling

This article contains downloads 1

1 minute read

WFA benchmark on upskilling marketing teams on the topic of generative AI

Article details

WFA

Benchmark

20 June 2024

Share this post

This benchmark was designed to understand WFA members’ approach to training and upskilling on generative AI for marketers.

Associated files

pdf WFA Benchmark_Gen AI Upskilling 0624.pdf

Associated topics

Tags: Content & Innovation Julia Kraft AI Benchmark Marketing capabilities Marketing Capability Forum Marketing capabilities

Article details

WFA

Benchmark

20 June 2024

Contact us

For more information or questions, please contact us

Julia Kraft
j.kraft@wfanet.org
Gabrielle Robitaille
g.robitaille@wfanet.org
Brenna Brandes
b.brandes@wfanet.org

Get analysis, insight & opinions from the world's top marketers.

Sign up to our newsletter.

Download our latest research Marketer of the Future:

NIVEA's Global VP, Tobias Collée, shares on the importance of humanity and cultural respect, as part of the Candid CMO series.

Read the interview

Global Marketer Week 2026

Stockholm

April 21-24

Register

Outlook

WFA's media price inflation forecast tool

Download

WFA Forums and Communities bring peers together to address their priority issues and most pressing business challenges. These groups are client only, so no agencies, media or suppliers. They are conducted under Chatham House Rules and always under strict compliance with competition rules.

WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.

WFA events bring members together to exchange insight and engage with their peers on their priority issues.

WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.