Benchmark: Generative AI Upskilling

Benchmark: Generative AI Upskilling

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WFA benchmark on upskilling marketing teams on the topic of generative AI

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WFA

Benchmark

20 June 2024

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This benchmark was designed to understand WFA members’ approach to training and upskilling on generative AI for marketers.

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pdf WFA Benchmark_Gen AI Upskilling 0624.pdf

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Tags: Content & Innovation Julia Kraft AI Benchmark Marketing capabilities Marketing Capability Forum Marketing capabilities

Article details

WFA

Benchmark

20 June 2024

Contact us

For more information or questions, please contact us

Julia Kraft
j.kraft@wfanet.org
Gabrielle Robitaille
G.robitaille@wfanet.org
Brenna Brandes
b.brandes@wfanet.org

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