Posts about AI

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  1.    WFA Regulatory Tracker: Gen AI Transparency Obligations
    Digital policyMarketing lawAI (Artificial Intelligence)AI

    WFA Regulatory Tracker: Gen AI Transparency Obligations

    An overview of AI transparency obligations key markets globally

    Read more about "WFA Regulatory Tracker: Gen AI Transparency Obligations"
  2.    The Ritbot tackles marketers’ deepest fears
    AI (Artificial Intelligence)AI

    The Ritbot tackles marketers’ deepest fears

    Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…

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  3.    Knowledge spotlight: AI-augmented skills
    CreativityAI

    Knowledge spotlight: AI-augmented skills

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: AI-augmented skills"
  4.    How brands are tackling generative AI’s challenges and opportunities
    AI (Artificial Intelligence)AI

    How brands are tackling generative AI’s challenges and opportunities

    WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…

    Read more about "How brands are tackling generative AI’s challenges and opportunities"
  5.    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
    Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns"
  6.    Consumer perspectives on AI in advertising & marketing
    Digital policyAI (Artificial Intelligence)AI

    Consumer perspectives on AI in advertising & marketing
    Open to WFA members only

    Keep track of consumers expectations and perspectives on the use of generative AI in advertising and…

    Read more about "Consumer perspectives on AI in advertising & marketing"
  7.    How AI could augment human insights
    AIConsumer insightData & analyticsData-driven marketing

    How AI could augment human insights
    Open to WFA members only

    New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…

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  8.    Knowledge Spotlight: Creative perspectives for advertising on Meta platforms
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    Knowledge Spotlight: Creative perspectives for advertising on Meta platforms

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Creative perspectives for advertising on Meta platforms"
  9.    AI Community, September 17th, 2024
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    AI Community, September 17th, 2024

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…

    Read more about "AI Community, September 17th, 2024"
  10.    Eighty percent of brands have concerns about agency use of GenAI
    AI (Artificial Intelligence)Agency managementMarketing technologyAIMarketing technologyMarketing technology

    Eighty percent of brands have concerns about agency use of GenAI
    Open to WFA members only

    More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI…

    Read more about "Eighty percent of brands have concerns about agency use of GenAI"
  11.    Knowledge Spotlight: Supercharging creativity
    AI (Artificial Intelligence)CreativityAI

    Knowledge Spotlight: Supercharging creativity

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Supercharging creativity"
  12.    This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment"