AI Community meeting overview (November 2024)
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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WFA
Videos & webinars
5 December 2024
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The focus of the day was on the three pillars to responsible AI governance:
- Goals: Teva Pharmaceuticals and L’Oreal shared how they are identifying gen AI business objectives and measuring for success.
- Guardrails: Barilla Group and AXA outlined their approach to mitigating risks and how they are governing gen AI adoption internally.
- Guidance: Diageo and Unilever provided insights into how they are upskilling marketing teams and encouraging responsible innovation.
The meeting overview can be downloaded below.
Article details
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WFA
Videos & webinars
5 December 2024
