WFA Survey: using and governing AI influencers

1 minute read

WFA research on how brands are using and governing AI influencers.

Article details

22 April 2025

Share this post

This content is exclusively available to WFA members. Not sure if your company is a member? Click here. Interested in membership? We'd love to discuss.

Associated topics

Tags: Content & Innovation Advertising & policy AI AI Community

Article details

22 April 2025

Contact us

For more information or questions, please contact Gabrielle Robitaille at g.robitaille@wfanet.org

Get analysis, insight & opinions from the world's top marketers.

Download our latest research Marketer of the Future:

Download

NIVEA's Global VP, Tobias Collée, shares on the importance of humanity and cultural respect, as part of the Candid CMO series.

Read the interview

Global Marketer Week 2026

Stockholm

April 21-24

Outlook

WFA's media price inflation forecast tool

Download

WFA Forums and Communities bring peers together to address their priority issues and most pressing business challenges. These groups are client only, so no agencies, media or suppliers. They are conducted under Chatham House Rules and always under strict compliance with competition rules.

WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.

WFA events bring members together to exchange insight and engage with their peers on their priority issues.

WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.