Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
AIAI Knowledge Spotlight: The Future of AI Search with Google
Read more about "AI Knowledge Spotlight: The Future of AI Search with Google"AI is reshaping how consumers discover, evaluate and purchase products and services, fundamentally reshaping search dynamics. For brands, this evolution raises critical questions about visibility, measurement and relevance in a world where AI models increasingly mediate consumer journeys.
-
AIAI Knowledge Spotlight with IPSOS
Read more about "AI Knowledge Spotlight with IPSOS"WFA research finds that upskilling remains one of the greatest roadblocks to AI adoption among brands. To help marketers navigate this challenge, WFA is expanding its webinar series to focus on AI.
-
AIUnlocking AI for Public Affairs
Read more about "Unlocking AI for Public Affairs"A 90-minute interactive Policy Action Group (PAG) session, hosted in collaboration with Influence Builders, explored how public affairs professionals can harness AI to sharpen advocacy strategies, amplify influence and drive smarter engagement.
-
AIMarketers move to make AI adoption more sustainable
Read more about "Marketers move to make AI adoption more sustainable"As global marketers adapt to AI, its environmental impact is set to become an issue of increasing importance, say Gabrielle Robitaille, Director of Policy, and Michelle McEvoy, Global Lead, Sustainable Marketing at WFA.
-
AIMarketing procurement’s early AI steps
Read more about "Marketing procurement’s early AI steps"AI is rewiring the whole marketing economy, including marketing procurement. Laura Forcetti, Director, Marketing Asia-Pacific, and Global Sourcing, presents some industry-first research into the scale of adoption across the function.
-
Marketing technologyAIMarketing technologyAI essentials: MIT reality check, the sustainability paradox, US deregulation and EU Code of Practice
Read more about "AI essentials: MIT reality check, the sustainability paradox, US deregulation and EU Code of Practice"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
-
AIWFA Survey: AI for marketing procurement purposes
Read more about "WFA Survey: AI for marketing procurement purposes"This WFA survey seeks to identify general industry trends regarding the adoption and use of (Gen)AI in marketing procurement within the advertising sector.
-
Advertising & policyAIGenerative and Agentic AI are coming for media
Read more about "Generative and Agentic AI are coming for media"New research reveals that generative and agentic AI is set to have a major impact on media practices.
-
Marketing technologyAIMarketing technology
AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
Read more about "AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
-
AIKnowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
Read more about "Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals"According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among brands, alongside legal and ethical risks. To help marketers navigate these challenges and overcome roadblocks, WFA is expanding its webinar series to focus on AI.
-
AIBias in AI and Inclusive Prompting with Creative Equals
Read more about "Bias in AI and Inclusive Prompting with Creative Equals"Bias in AI and inclusive prompting: identifying and challenging bias in AI tools.
-
AIWFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Read more about "WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta"In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers with innovative tools, AI implementation and a renewed focus on effectiveness.
-
Influencer marketingAIMajor brands wary of using AI influencers
Read more about "Major brands wary of using AI influencers"New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real thing.
-
AIWFA at Grab, Meeting Overview (April 2025)
Read more about "WFA at Grab, Meeting Overview (April 2025)"Overview of the event held at Grab HQ in Singapore on the 24th of April.
-
Marketing technologyAIMarketing technology
AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
-
Advertising & policyAIWFA Survey: using and governing AI influencers
Read more about "WFA Survey: using and governing AI influencers"WFA research on how brands are using and governing AI influencers.
-
Marketing procurementAIMarketing procurementThe impact of GenAI on partner management
Read more about "The impact of GenAI on partner management"This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum meeting.
-
CreativityGlobal Marketer WeekAICMOMarketing leaders highlight key trends at Global Marketer Week 2025
Read more about "Marketing leaders highlight key trends at Global Marketer Week 2025"Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in Brussels between April 18 and 21.
-
Marketing technologyAIMarketing technologyAI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
Read more about "AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
-
CreativityMarketing technologyAIMarketing technologyWFA President’s Vision for 2025
Read more about "WFA President’s Vision for 2025"Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and Communications Officer at Mastercard Raja Rajamannar.
-
CreativityAITop WFA content in 2024 to get you ahead in 2025
Read more about "Top WFA content in 2024 to get you ahead in 2025"We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider marketing community.
