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AI Knowledge Spotlight with IPSOS
WFA research finds that upskilling remains one of the greatest roadblocks to AI adoption among brands. To help marketers navigate this challenge, WFA is expanding its webinar series to focus on AI.
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WFA
Webinar
15 October 2025
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In partnership with handpicked experts, the sessions aim to equip marketing professionals with the knowledge and practical insights they need to adopt AI with confidence and drive more effective and efficient marketing communications.
In this session, Ipsos provided an overview of the opportunity and risks when using AI in research and how we can use it responsibly to scale measurement and inspire creativity to get to more effective advertising.
Fuelled with cases and the latest insights, Ipsos will give you the knowledge, confidence and inspiration to spark your next campaign.
WFA members can view the recording below:
Article details
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WFA
Webinar
15 October 2025
