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AI Knowledge Spotlight: The Future of AI Search with Google
AI is reshaping how consumers discover, evaluate and purchase products and services, fundamentally reshaping search dynamics. For brands, this evolution raises critical questions about visibility, measurement and relevance in a world where AI models increasingly mediate consumer journeys.
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WFA
Webinar
5 November 2025
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In this one-hour session, we were joined by Google to explore their vision for the future of AI-driven search and its implications for marketers. We explored how consumer journeys are shifting, how Google is evolving its search experiences and the key factors shaping AI-generated responses.
In partnership with handpicked experts, WFA’s AI Knowledge Spotlight aim to help marketing professionals stay ahead of the AI developments transforming their marketing.
WFA members can view the recording below:
Article details
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WFA
Webinar
5 November 2025
