Key WFA insight and best practice you may have missed in September and October

WFA’s network of marketing leaders now has access to a dedicated knowledge base where they can personalise and find insights, benchmarks and best practice to enable them to pursue better marketing approaches. 

There are benchmarks and updates on approaches to building Insight team capability through training, Global Category Management on POS & Displays, Full Funnel Media Planning and Global AI Transparency, among many others, as we try to give members the knowledge to work out what global leadership means for them. 

There are also new in-depth reports to examine, these include:

Effective Influencer Marketing Report: Influencer marketing has become mainstream, claiming an average of 8.35% of total ad spend, with more than half of brands expecting budget increases. But there are concerns with 63% citing ROI and tracking performance as top barriers. Just 25% can confidently link campaigns to sales. 

Radical Innovation: Sustainable Marketing 2030 Circular Marketing and Growth: Successful integration of sustainability practices requires a connection with growth agendas. Innovation was cited as the most important lever to creating a better for the planet product portfolio as well as offering a competitive advantage and resilience. But just 33% of brands are transforming their entire portfolios. 

Finally there’s a chance to recap on WFA Forum meetings and webinars you may have missed, including the Town Hall Meeting for our Cross Media Measurement community Halo, Unlocking AI for Public Affairs, and the opportunity to hear Ipsos talk about how AI can be applied responsibly for advertising research. 

To access all the content available to WFA members visit the dedicated knowledge base.