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WFA and X Corp. are putting the litigation involving GARM behind them
Marketers from Driscoll’s, Ikea and Nissan join Executive Committee
A day-by-day summary of WFA's flagship event
WFA’s Forum meetings at Global Marketer Week 2026 in Stockholm will bring together peers to address their priority challenges. These sessions benefit from being led by senior members from the WFA network.
Eleven new brand owners have signed up to be part of WFA's global network of senior marketers, reinforcing its position as the world’s biggest organisation for client-side marketing and policy leaders.
The ability to share experiences and talk to peers to work out what’s best for our individual brands sits at the heart of the WFA. This year has proven how valuable that sense of community is, says WFA CEO Stephan Loerke.
WFA heads to Stockholm for its annual event for senior marketers from April 21-24
A round-up of what we learned at Forum Connect New York 2025.
Expert jury selects top global marketing leaders from Cathay Pacific, The Coca-Cola Company, e.l.f. Beauty, Grab, Lenovo and Mercado Libre
What are the implications of the EU AI Act?
Digitalisation and sustainability are influencing the future of POS & Displays.
How storytelling and AI can ramp up your insights training.
Here is a snapshot of what is available that you may have missed in the last couple of months.
How do marketers effectively combine people, creativity and technology? The Global Marketer of the Year 2025 jury share their thoughts.
We asked the Global Marketer of the Year 2025 jury which qualities will be most important for marketing leaders in the months and years to come.
Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander, Unilever and Visa
Kantar joins as first-ever industry partner of the award
WFA held a two-day regional meeting in Latin America in Montevideo between 29 September and 1 October. The event brought together over 100 senior client-side marketers with global and regional responsibilities to address issues ranging from The Future of Marketing, marketing transformation and marketing effectiveness to leveraging the power of AI to drive growth and effectively navigating policy issues in the region.
More new corporate members have joined the WFA, taking total membership to more than 150.
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the second quarter of 2025 that you might have missed:
While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory Board supported the movement from Singapore, organising an evening event for those who couldn’t make it to the French Riviera.
Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some belated reflections on the rapid pace of transformation and the challenges it creates.