Posts about WFA Updates

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA and X settle over GARM litigation

    WFA and X settle over GARM litigation

    WFA and X Corp. are putting the litigation involving GARM behind them  

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  2.    WFA names new leadership team for 2026
    Global Marketer Week

    WFA names new leadership team for 2026

    Marketers from Driscoll’s, Ikea and Nissan join Executive Committee

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  3.    Global Marketer Week kicks off in Stockholm
    Global Marketer Week

    Global Marketer Week kicks off in Stockholm

    A day-by-day summary of WFA's flagship event

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  4.    Global Marketer Week 2026: Forum speakers and agendas
    Global Marketer Week

    Global Marketer Week 2026: Forum speakers and agendas

    WFA’s Forum meetings at Global Marketer Week 2026 in Stockholm will bring together peers to address their priority challenges. These sessions benefit from being led by senior members from the WFA network.  

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  5.    Eleven new members start the year with WFA

    Eleven new members start the year with WFA

    Eleven new brand owners have signed up to be part of WFA's global network of senior marketers, reinforcing its position as the world’s biggest organisation for client-side marketing and policy leaders.

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  6.    Community matters in unpredictable times. WFA CEO's year in review.
    Trends & forecasts

    Community matters in unpredictable times. WFA CEO's year in review.

    The ability to share experiences and talk to peers to work out what’s best for our individual brands sits at the heart of the WFA. This year has proven how valuable that sense of community is, says WFA CEO Stephan Loerke.

    Read more about "Community matters in unpredictable times. WFA CEO's year in review."
  7.    First speakers announced for Global Marketer Conference 2026
    Global Marketer WeekCMO Forum

    First speakers announced for Global Marketer Conference 2026

    WFA heads to Stockholm for its annual event for senior marketers from April 21-24

    Read more about "First speakers announced for Global Marketer Conference 2026"
  8.    Global brands, global shifts: marketing transformation in action
    Forum ConnectCMO Forum

    Global brands, global shifts: marketing transformation in action

    A round-up of what we learned at Forum Connect New York 2025.

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  9.    WFA reveals finalists for Global Marketer of the Year 2025
    Global Marketer of the Year

    WFA reveals finalists for Global Marketer of the Year 2025

    Expert jury selects top global marketing leaders from Cathay Pacific, The Coca-Cola Company, e.l.f. Beauty, Grab, Lenovo and Mercado Libre

    Read more about "WFA reveals finalists for Global Marketer of the Year 2025"
  10.    Understanding global rules on AI transparency in advertising
    AI

    Understanding global rules on AI transparency in advertising

    What are the implications of the EU AI Act?

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  11.    How are marketing procurement leads managing POS & Displays?
    Marketing procurementMarketing procurement

    How are marketing procurement leads managing POS & Displays?

    Digitalisation and sustainability are influencing the future of POS & Displays.

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  12.    What’s best practice for training insights teams?
    Culture

    What’s best practice for training insights teams?

    How storytelling and AI can ramp up your insights training.

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  13.    Key WFA insight and best practice you may have missed in September and October
    AI

    Key WFA insight and best practice you may have missed in September and October

    Here is a snapshot of what is available that you may have missed in the last couple of months. 

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  14.    Effective integration for growth
    Global Marketer of the Year

    Effective integration for growth

    How do marketers effectively combine people, creativity and technology? The Global Marketer of the Year 2025 jury share their thoughts.

    Read more about "Effective integration for growth"
  15.    The future of marketing leadership
    Global Marketer of the Year

    The future of marketing leadership

    We asked the Global Marketer of the Year 2025 jury which qualities will be most important for marketing leaders in the months and years to come.

    Read more about "The future of marketing leadership"
  16.    WFA names jury for 2025 Global Marketer of the Year
    Global Marketer of the Year

    WFA names jury for 2025 Global Marketer of the Year

    Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander, Unilever and Visa

    Kantar joins as first-ever industry partner of the award

    Read more about "WFA names jury for 2025 Global Marketer of the Year"
  17.    WFA holds LATAM regional meeting in Montevideo
    Brand purpose

    WFA holds LATAM regional meeting in Montevideo

    WFA held a two-day regional meeting in Latin America in Montevideo between 29 September and 1 October. The event brought together over 100 senior client-side marketers with global and regional responsibilities to address issues ranging from The Future of Marketing, marketing transformation and marketing effectiveness to leveraging the power of AI to drive growth and effectively navigating policy issues in the region.

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  18.    Eight new members join WFA

    Eight new members join WFA

    More new corporate members have joined the WFA, taking total membership to more than 150.

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  19.    In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
    AI

    In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the second quarter of 2025 that you might have missed:

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  20.    Celebrating creativity with #NotInCannes
    Cannes Lions

    Celebrating creativity with #NotInCannes

    While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory Board supported the movement from Singapore, organising an evening event for those who couldn’t make it to the French Riviera.

    Read more about "Celebrating creativity with #NotInCannes"
  21.    Uncertainty on the Croisette
    Cannes Lions

    Uncertainty on the Croisette

    Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some belated reflections on the rapid pace of transformation and the challenges it creates.

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