What are the implications of the EU AI Act?

How storytelling and AI can ramp up your insights training.

Need a quick refresher on what WFA membership includes or how to get started?

Discover this fast, info-packed session covering the essentials: what WFA is all about, key member benefits, and a sneak peek at the work we're doing now that could be especially relevant to you.

While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory Board supported the movement from Singapore, organising an evening event for those who couldn’t make it to the French Riviera.

Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right metrics can prove the power of marketing.

Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from another week of discovery, inspiration and learning with the best minds of the industry. View more highlights and speaker sessions at gmw.wfanet.org.

As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.

In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his current ambitions for New Zealand’s kiwi exporting behemoth.

WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members operate. It’s been a bit of a rollercoaster with both lows and highs.