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Trends & forecastsUnpredictable is the new normal for business, WFA research
Read more about "Unpredictable is the new normal for business, WFA research"Geopolitics, economic outlook and AI are the top perceived sources of risk
Budgets under greater scrutiny (up 18% to 97%) and 23% more multinationals (up to 92%) are looking to internal collaboration to minimise dangers
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Global Marketer WeekWFA names new leadership team for 2026
Read more about "WFA names new leadership team for 2026"Marketers from Driscoll’s, Ikea and Nissan join Executive Committee
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Global Marketer WeekGlobal Marketer Week kicks off in Stockholm
Read more about "Global Marketer Week kicks off in Stockholm"A day-by-day summary of WFA's flagship event
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Marketing strategyMarketing strategyWFA’s Asia Advisory Board invests in the next generation
Read more about "WFA’s Asia Advisory Board invests in the next generation"WFA has signed strategic partnership agreements with two leading educational establishments in Asia-Pacific to promote marketing to the new generation in the region.
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Global Marketer WeekGlobal Marketer Week 2026: Forum speakers and agendas
Read more about "Global Marketer Week 2026: Forum speakers and agendas"WFA’s Forum meetings at Global Marketer Week 2026 in Stockholm will bring together peers to address their priority challenges. These sessions benefit from being led by senior members from the WFA network.
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Trends & forecastsCommunity matters in unpredictable times. WFA CEO's year in review.
Read more about "Community matters in unpredictable times. WFA CEO's year in review."The ability to share experiences and talk to peers to work out what’s best for our individual brands sits at the heart of the WFA. This year has proven how valuable that sense of community is, says WFA CEO Stephan Loerke.
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Global Marketer WeekCMO ForumFirst speakers announced for Global Marketer Conference 2026
Read more about "First speakers announced for Global Marketer Conference 2026"WFA heads to Stockholm for its annual event for senior marketers from April 21-24
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Forum ConnectCMO ForumGlobal brands, global shifts: marketing transformation in action
Read more about "Global brands, global shifts: marketing transformation in action"A round-up of what we learned at Forum Connect New York 2025.
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Global Marketer of the YearWFA reveals finalists for Global Marketer of the Year 2025
Read more about "WFA reveals finalists for Global Marketer of the Year 2025"Expert jury selects top global marketing leaders from Cathay Pacific, The Coca-Cola Company, e.l.f. Beauty, Grab, Lenovo and Mercado Libre
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AIUnderstanding global rules on AI transparency in advertising
Read more about "Understanding global rules on AI transparency in advertising"What are the implications of the EU AI Act?
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Marketing procurementMarketing procurementHow are marketing procurement leads managing POS & Displays?
Read more about "How are marketing procurement leads managing POS & Displays?"Digitalisation and sustainability are influencing the future of POS & Displays.
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CultureWhat’s best practice for training insights teams?
Read more about "What’s best practice for training insights teams?"How storytelling and AI can ramp up your insights training.
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AIKey WFA insight and best practice you may have missed in September and October
Read more about "Key WFA insight and best practice you may have missed in September and October"Here is a snapshot of what is available that you may have missed in the last couple of months.
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Global Marketer of the YearWFA names jury for 2025 Global Marketer of the Year
Read more about "WFA names jury for 2025 Global Marketer of the Year"Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander, Unilever and Visa
Kantar joins as first-ever industry partner of the award
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Brand purposeWFA holds LATAM regional meeting in Montevideo
Read more about "WFA holds LATAM regional meeting in Montevideo"WFA held a two-day regional meeting in Latin America in Montevideo between 29 September and 1 October. The event brought together over 100 senior client-side marketers with global and regional responsibilities to address issues ranging from The Future of Marketing, marketing transformation and marketing effectiveness to leveraging the power of AI to drive growth and effectively navigating policy issues in the region.
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Eight new members join WFA
Read more about "Eight new members join WFA"More new corporate members have joined the WFA, taking total membership to more than 150.
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Advertising & policyWFA holds LATAM Regional Meeting in Montevideo
Read more about "WFA holds LATAM Regional Meeting in Montevideo"Leading marketers and policy leads from across Latin America are preparing to gather in Uruguay at the end of the month to address marketing, media and policy challenges over a two-day gathering.
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Spotlight: Unlocking Your WFA Benefits
Read more about "Spotlight: Unlocking Your WFA Benefits"Need a quick refresher on what WFA membership includes or how to get started?
Discover this fast, info-packed session covering the essentials: what WFA is all about, key member benefits, and a sneak peek at the work we're doing now that could be especially relevant to you.
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Candid CMOThe Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
Read more about "The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab"When you’ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how discovering marketing, defying consensus and being purpose-driven are key to her career.
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AIIn case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
Read more about "In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the second quarter of 2025 that you might have missed:
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Cannes LionsCelebrating creativity with #NotInCannes
Read more about "Celebrating creativity with #NotInCannes"While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory Board supported the movement from Singapore, organising an evening event for those who couldn’t make it to the French Riviera.
