WFA prepares for biggest ever Global Marketer Week

The final speaker line-up and agenda have been announced and more than 2,000 industry professionals, including 500 international delegates, are booked to attend the event at the ING Arena in Brussels on Thursday March 20.

Seth Godin, author of This is Marketing, will join marketing leaders from L’Oréal, Kraft Heinz and Mastercard on the Global Marketer Conference stage, the centrepiece of Global Marketer Week 2025.

Speakers include:

• Seth Godin, author of This is Marketing, world-famous marketer & founder of The Carbon Almanac;
• Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal Groupe and 2023 WFA Global Marketer of the Year;
• Diana Frost, Global Chief Growth Officer, The Kraft Heinz Company; and
• Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard.

Organised by WFA and the Belgian Advertiser Association, UBA, the conference builds on UBA’s long-standing Trends Day and will also feature Joseph Oubelkas, Livia Fioretti, Director of Trend Methodology at TrendWatching, and Peter Hinssen, co-founder of Nexxworks.

“It is incredibly exciting to see how many people from around the world are coming to Brussels to attend Global Marketer Week 2025. Alongside our friends and colleagues from Belgium, we look forward to holding our biggest ever event, testament to the significant value I know members get from the week and WFA membership overall,” said Stephan Loerke, WFA CEO.

WFA members who are registered to attend Global Marketer Week receive complimentary access to the conference (normal ticket value €800). Non-members wanting to attend can still register here, but places are very limited.

Taking place as part of Global Marketer Week 2025 (Tuesday March 18 through Friday March 21), other events alongside the conference include gatherings of WFA’s peer-to-peer forums for CMOs, AI, Insight, Media, Policy, Sourcing and Inclusive Marketing leaders, WFA’s Executive Committee and National Associations Council meetings. Details of these agendas are summarised here.