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Highlights from Global Marketer Week 2025
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Allwyn Chief Brand Officer David Wheldon named as new WFA President
Read more about "Allwyn Chief Brand Officer David Wheldon named as new WFA President"Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior…
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WFA prepares for biggest ever Global Marketer Week
Read more about "WFA prepares for biggest ever Global Marketer Week"More than 2,000 delegates from over 40 countries set to benefit from trends, insights and networking opportunities at the event in…
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Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
Read more about "Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties"As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…
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Eight new members join WFA
Read more about "Eight new members join WFA"A raft of new corporate members has signed up to join WFA, taking total membership to more than 150 and reflecting the strong value…
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The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA
Read more about "The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA"WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africato…
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The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
Read more about "The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri"In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his…
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AI (Artificial Intelligence)CreativityAITop WFA content in 2024 to get you ahead in 2025
Read more about "Top WFA content in 2024 to get you ahead in 2025"We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider…
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L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
Read more about "L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage"WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the…
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WFA CEO looks back at 2024
Read more about "WFA CEO looks back at 2024"WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members…
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AI (Artificial Intelligence)Agency managementConsumer insightIn case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Global Marketer Week heads to Brussels
Read more about "Global Marketer Week heads to Brussels"Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…