Eight new members join WFA

The new members cover a wide variety of categories and include two leading players in the insurance market, Income Insurance, which is headquartered in Singapore, and Zurich Insurance.

Luxury brand owner PUIG, which includes Jean Paul Gaultier, Nina Ricci, Penhaligon’s and Christian Louboutin, has also signed up alongside two leading hospitality companies, Four Seasons and Accor, home of the Orient Express and Raffles among many other brands.

The final three new members are multimarket lottery operator Allwyn Entertainment, travel giant TUI, and online fashion platform Zalando.

“We’re delighted that our services continue to attract more corporate members, demonstrating the value that WFA provides to marketers around the world. Our ability to deliver industry leading advice in key areas such as sourcing, media and AI empowers our members to identify the right priorities for their businesses and drive growth,” said Stephan Loerke, WFA CEO.