WFA Survey: AI for marketing procurement purposes

WFA Survey: AI for marketing procurement purposes

1 minute read

This WFA survey seeks to identify general industry trends regarding the adoption and use of (Gen)AI in marketing procurement within the advertising sector.

Article details

  • Author:WFA

    WFA

Benchmark
21 August 2025

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Article details

  • Author:WFA

    WFA

Benchmark
21 August 2025

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