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Benchmark: Marketing academy development and management
WFA member benchmark on best practices for developing and maintaining a marketing academy
Article details
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WFA
Benchmark
14 January 2025
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In this benchmark, members of WFA’s Marketing Capability forum were asked to respond to questions around marketing academies. Areas explored in this benchmark include:
- Establishment of academy
- Content and curriculum
- Platforms and partners
- Measurement and driving success
20 WFA members participated in this study.
WFA members can access the results by downloading the report below.
Article details
-
WFA
Benchmark
14 January 2025
