Benchmark: Marketing academy development and management
Marketing Organisation & Strategy
1 minute read
WFA member benchmark on best practices for developing and maintaining a marketing academy
Article details
-
WFA
Benchmarks & surveys
14 January 2025
Share this post
In this benchmark, members of WFA’s Marketing Capability forum were asked to respond to questions around marketing academies. Areas explored in this benchmark include:
- Establishment of academy
- Content and curriculum
- Platforms and partners
- Measurement and driving success
20 WFA members participated in this study.
WFA members can access the results by downloading the report below.
Article details
-
WFA
Benchmarks & surveys
14 January 2025
