Benchmark: Marketing Capability Investment

Benchmark: Marketing Capability Investment

This article contains downloads 1
1 minute read

This new WFA member benchmark dispels the myths on capability investment.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
13 November 2023
Marketing Capability Benchmark
This peer research provides anonymised data on investment in marketing capability building to enable budget benchmarking against comparable, global companies.
Approximately 30 leading companies from multiple sectors completed this survey. As a WFA member, you can download the report below.

Please note that this benchmark is WFA member content only. If you would like to know more about WFA membership, please get in touch with membership@wfanet.org.

Associated files

Associated topics

Tags: Marketing capabilitiesBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
13 November 2023

Contact us

For more information or questions, please contact us