This new WFA member benchmark dispels the myths on capability investment.
This peer research
provides anonymised data on investment in marketing capability building to enable budget benchmarking against comparable, global companies.
Approximately 30 leading companies from multiple sectors completed this survey. As a WFA member, you can download the report below.
Please note that this benchmark is WFA member content only. If you would like to know more about WFA membership, please get in touch with firstname.lastname@example.org.