Benchmark: Sustainability Capability

Capability building was referred to as a continuous, iterative process and a combination of mandatory training, with more ‘pull-based,’ good-to-know trainings as one way of helping keep sustainability capability top of mind. Regularity was noted as key, along with starting on the basics, making the language accessible, and translating the learning into KPI’s where possible.

 Key headlines:

• The majority of respondents (83%) offer trainings and capability building for their marketing teams, specifically on sustainability.   
• Most respondents mentioned there are multiple contributors involved across different functions rather than one single person being responsible for capability development.
• 58% of respondents said they don’t have any formal measurement in place, or that measurement is an area that they have just started to explore. Those who do measure impact look to a combination of training participation and engagement data, post-training surveys and feedback forms as the main method for measurement
• 16 vendors we mentioned in the survey, a summary of which is included in the benchmark