Digital policyMarketing technologyData-driven marketingMarketing technology
Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…
Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC
Repositioning apps for Businesses in APAC.
Spotlight: Social Commerce: Taking the high street to the social feed
How do you take High Street to the Social Feed?
WFA names new leadership for APAC
Dole Sunshine Co.’s Rupen Desai appointed WFA Regional VP and chair of the Asia Advisory Board
Benchmark: Media spend on agency fees in South East Asia
WFA member survey for Media spend on agency fees in South East Asia markets
Brand safetyBrand safetyData-driven marketing
The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
A curated list of WFA resources to inform and shape your strategy
Marketing operationsOrganisation & structure
Spotlight on marketing and sustainability: bridging the gaps around the world
Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…
Digital policyMarketing lawData collection & privacy
DGX meeting overview (May 2021)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.
Food marketingMarketing to childrenMarketing law
RAC Programme Meeting Overview (May 2021)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.
Media Forum China Meeting Overview (May 2021)
Overview of the Media Forum held on 20 May, 2021.
Agency managementMarketing capabilities
Benchmark: Boutique Creative Agencies in China
Member benchmark on Boutique Creative Agencies in China
Data collection & privacyData-driven marketing
Brands face APAC privacy challenge
A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…