Posts about Asia-Pacific

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1. 
   Videos & webinars

   13 March 2023
   Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technology

   Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

   WFA

   A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…

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2. 
   Videos & webinars

   26 August 2022

   Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC

   WFA

   Repositioning apps for Businesses in APAC. 

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3. 
   Videos & webinars

   19 April 2022

   Spotlight: Social Commerce: Taking the high street to the social feed

   WFA

   How do you take High Street to the Social Feed?

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4. 
   News

   28 March 2022

   WFA names new leadership for APAC

   WFA

   Dole Sunshine Co.’s Rupen Desai appointed WFA Regional VP and chair of the Asia Advisory Board

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5. 
   Benchmarks & surveys

   1 November 2021
   Marketing procurement

   Benchmark: Media spend on agency fees in South East Asia

   WFA

   WFA member survey for Media spend on agency fees in South East Asia markets 

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6. 
   Case studiesBriefings & position papersMaps & infographicsReports & whitepapers

   1 August 2021
   Brand safetyBrand safetyData-driven marketing

   The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

   WFA, Ranji David

   A curated list of WFA resources to inform and shape your strategy

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7. 
   Benchmarks & surveysVideos & webinars

   18 June 2021
   Marketing operationsOrganisation & structure

   Spotlight on marketing and sustainability: bridging the gaps around the world

   WFA

   Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

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8. 
   Event reports

   14 June 2021
   Digital policyMarketing lawData collection & privacy

   DGX meeting overview (May 2021)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.

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9. 
   Event reports

   3 June 2021
   Food marketingMarketing to childrenMarketing law

   RAC Programme Meeting Overview (May 2021)

   WFA

   Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.

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10. 
    Event reports

    25 May 2021
    Channels

    Media Forum China Meeting Overview (May 2021)

    WFA

    Overview of the Media Forum held on 20 May, 2021.

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11. 
    Benchmarks & surveys

    24 May 2021
    Agency managementMarketing capabilities

    Benchmark: Boutique Creative Agencies in China

    WFA

    Member benchmark on Boutique Creative Agencies in China

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12. 
    NewsReports & whitepapers

    21 May 2021
    Data collection & privacyData-driven marketing

    Brands face APAC privacy challenge

    WFA

    A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…

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