Posts about Asia-Pacific

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  1.    Webinar: In-housing Programmatic Media Success
    ProgrammaticMarketing operationsOrganisation & structure

    Webinar: In-housing Programmatic Media Success

    The responsibility to in-house and digitally transform your media buying can seem overwhelming. But no matter what is reported in…

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  2.    Benchmark: OTT Media Buying Practices (APAC)
    Marketing procurement

    Benchmark: OTT Media Buying Practices (APAC)

    This WFA member benchmark of various OTT Media buying practises by WFA members.

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  3.    RAC Programme meeting overview (November 2019)
    Marketing to childrenData collection & privacy

    RAC Programme meeting overview (November 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels

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  4.    Webinar: Blockchain in Marketing
    Marketing technologyMarketing technology

    Webinar: Blockchain in Marketing

    During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…

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  5.    Video gaming goes mainstream in APAC
    GamingMarketing effectiveness

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing

    Research reveals that more than three quarters plan to…

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  6.    Event & Experimental Agencies (Australia)
    Agency managementAgency review & pitching

    Event & Experimental Agencies (Australia)

       

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  7.    Working with celebrities and influencers in China
    InfluencersIntegrated marketing

    Working with celebrities and influencers in China

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

    Read more about "Working with celebrities and influencers in China"
  8.    Progressive Programmatic Solutions workshop overview (April 2019)
    Programmatic

    Progressive Programmatic Solutions workshop overview (April 2019)

    Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

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  9.    APAC Programmatic Maturity Report 2018
    Audience measurementProgrammaticDigital transformationData & analyticsData-driven marketing

    APAC Programmatic Maturity Report 2018

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  10.    Nine out of ten marketers in APAC buy media programmatically
    ProgrammaticData-driven marketing

    Nine out of ten marketers in APAC buy media programmatically

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

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  11.    Poll on Programmatic Practice & Proficiency in APAC
    ProgrammaticIntegrated marketingDigital transformationMarketing technologyMarketing technology

    Poll on Programmatic Practice & Proficiency in APAC

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

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  12.    DGX meeting overview (October 2018)
    ProgrammaticDigital policyData collection & privacy

    DGX meeting overview (October 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

    Read more about "DGX meeting overview (October 2018)"