ProgrammaticMarketing operationsMarketing technologyData-driven marketingMarketing technology
Webinar+: Programmatic supply-chain transparency
This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…
Digital policyData collection & privacy
WFA submission – Singapore PDPA consultation
WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.
Ad fraud & verificationDigital policyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
Agency managementMarketing procurementOrganisation & structure
Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…
Integrated marketingMarketing operationsMarketing technologyConsumer insightMarketing effectivenessMarketing technology
Webinar+: Customer Experience in the New Normal
In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…
Integrated marketingMarketing operationsMarketing effectiveness
Webinar: An advertiser's guide to OTT media in APAC
This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
Agency evaluation & performanceAgency rostersCreativity
Benchmark: Creative agencies in EMEA and APAC
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
Organisation & structure
Benchmark: Covid-19 Impact on Marketing
This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…
Digital policyAlcohol marketingSelf-regulationMarketing law
Global Alcohol Advertising Heatmap
A tool providing a snapshot of regulations on alcohol advertising globally.
Last update: March 2020
WFA strengthens Asia Leadership team
Unilever’s David Porter to move from current role as APAC Chair, WFA Media Forum to Regional VP, Asia Pacific while new Asia…
ProgrammaticMarketing operationsOrganisation & structure
Webinar: In-housing Programmatic Media Success
This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
Benchmark: OTT Media Buying Practices (APAC)
This WFA member benchmark of various OTT Media buying practises by WFA members.