CMO Forum APAC meeting overview (April 2024)
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Overview of the WFA CMO Forum Asia Pacific held in person in Singapore
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WFA
Event reports
26 April 2024
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WFA's CMO Forum Asia Pacific brings together global and regional marketing leaders based in the region to discuss how to best navigate the fast-changing marketing landscape in Asia Pacific. This was an invitation-only event, open to client-side marketers. This meeting brought together over 30 senior marketing practitioners from 20 different multinational organisations.
The meeting was kickstarted by WFA members who drew the curtain on certain aspects of their organisations’ current approach to e-commerce and trends they’re seeing in Asia Pacific. These were followed by presentations from external guests covering topics such as social commerce and partnership optimisation. Attendees had the chance to take part in roundtables to share their experience related to e-commerce in APAC and explore the potential implications of the challenges faced.
For further details please contact Laura Forcetti (l.forcetti@wfanet.org) and to access the meeting overview and case studies shared by members, please download using the links below.
Article details
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WFA
Event reports
26 April 2024