Posts about APAC

Related content

  1.    Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC

    Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC

    Repositioning apps for Businesses in APAC. 

    Read more about "Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC"
  2.    China Forum (July 2022)
    Marketing capabilitiesMarketing technologyMarketing effectivenessMarketing technology

    China Forum (July 2022)

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…

    Read more about "China Forum (July 2022)"
  3.    Media Forum APAC (June 2022) eCommerce in South-East Asia
    Marketing technologyMarketing technology

    Media Forum APAC (June 2022) eCommerce in South-East Asia

    Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…

    Read more about "Media Forum APAC (June 2022) eCommerce in South-East Asia"
  4.    Spotlight: Social Commerce: Taking the high street to the social feed

    Spotlight: Social Commerce: Taking the high street to the social feed

    How do you take High Street to the Social Feed?

    Read more about "Spotlight: Social Commerce: Taking the high street to the social feed"
  5.    Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China
    Consumer insight

    Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China

    Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of…

    Read more about "Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China"
  6.    Spotlight: Marketing in the Metaverse
    Gaming

    Spotlight: Marketing in the Metaverse

    As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…

    Read more about "Spotlight: Marketing in the Metaverse"
  7.    Spotlight: Gaming Demystified 2021
    ChannelsGamingIntegrated marketingDigital transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "Spotlight: Gaming Demystified 2021"
  8.    Benchmark: Media spend on agency fees in South East Asia
    Marketing procurement

    Benchmark: Media spend on agency fees in South East Asia

    WFA member survey for Media spend on agency fees in South East Asia markets 

    Read more about "Benchmark: Media spend on agency fees in South East Asia"
  9.    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
  10.    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Brand safetyBrand safetyData-driven marketing

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    A curated list of WFA resources to inform and shape your strategy

    Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"
  11.    Spotlight on marketing and sustainability: bridging the gaps around the world
    Marketing operationsOrganisation & structure

    Spotlight on marketing and sustainability: bridging the gaps around the world

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

    Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"
  12.    RAC Programme Meeting Overview (May 2021)
    Food marketingMarketing to childrenMarketing law

    RAC Programme Meeting Overview (May 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.

    Read more about "RAC Programme Meeting Overview (May 2021)"