Posts about APAC

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1. 
   OpinionsReports & whitepapers

   27 November 2023

   Increasing e-commerce effectiveness in APAC with enablers

   Shufen Goh

   Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in…

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2. 
   Benchmarks & surveys

   17 November 2023
   AI

   Benchmark: Generative AI training

   WFA

   WFA member benchmark exploring training in Generative AI.

   Read more about "Benchmark: Generative AI training"
3. 
   Videos & webinars

   3 August 2023
   Marketing procurement

   Benchmark: Recommended events agencies in MEA region

   WFA

   WFA member benchmark on recommended events agencies in MEA region

   Read more about "Benchmark: Recommended events agencies in MEA region"
4. 
   Videos & webinars

   17 July 2023
   Marketing procurement

   Benchmark: Search engine optimisation (SEO) structure

   WFA

   WFA member benchmark exploring SEO structures.

   Read more about "Benchmark: Search engine optimisation (SEO) structure"
5. 
   Videos & webinars

   17 July 2023
   Marketing procurement

   Benchmark: PR agencies in South East Asia

   WFA

   WFA member benchmark on recommended PR agencies operating in SEA region.

   Read more about "Benchmark: PR agencies in South East Asia"
6. 
   Videos & webinars

   28 June 2023

   Spotlight: Media Contract Guidance Webinar – Focus on China

   WFA

   How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and…

   Read more about "Spotlight: Media Contract Guidance Webinar – Focus on China"
7. 
   Videos & webinars

   13 June 2023

   Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions

   WFA

   A webinar with BVA BDRC Asia on Customer Effort analysis

   Read more about "Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions"
8. 
   Videos & webinars

   25 May 2023

   Spotlight: Optimising your Influencer spend and learnings from across APAC

   WFA

   Embarking on an influencer strategy?  Get insights into the best practices and how to contract your engagement.

   Read more about "Spotlight: Optimising your Influencer spend and learnings from across APAC"
9. 
   Videos & webinars

   8 May 2023

   Remote Martech workshop: Modern ways to discover consumer insights using available public data

   WFA

   A remote workshop on Marketing Technologies led by Taru Jain, Founder and Director, Maxential and Subhendu Mukherjee, Founder, The…

   Read more about "Remote Martech workshop: Modern ways to discover consumer insights using available public data"
10. 
    Videos & webinars

    6 April 2023

    Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity

    WFA

    Drive greater emotional engagement through music

    Read more about "Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity"
11. 
    Videos & webinars

    13 March 2023
    Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

    WFA

    A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…

    Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"
12. 
    Videos & webinars

    26 August 2022

    Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC

    WFA

    Repositioning apps for Businesses in APAC. 

    Read more about "Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC"