Posts about APAC

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  1. Knowledge Spotlight: Growing a Global Brand in Local Soil
    Videos & webinars
    18 April 2025
    Value of advertisingMarketing technologyMarketing capabilitiesMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Open to WFA members only

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"
  2. Knowledge Spotlight: AI and the Future of Search
    Videos & webinars
    21 March 2025
    Value of advertisingMarketing technologyMarketing capabilitiesMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: AI and the Future of Search
    Open to WFA members only

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: AI and the Future of Search"
  3. Knowledge Spotlight: Marketing Mix Modelling 101
    Videos & webinars
    12 March 2025
    Audience measurementMarketing technologyMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Knowledge Spotlight: Marketing Mix Modelling 101
    Open to WFA members only

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"
  4. CMO Forum Meeting Overview (March 2025)
    Event reports
    7 March 2025

    CMO Forum Meeting Overview (March 2025)
    Open to WFA members only

    WFA

    Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.

    Read more about "CMO Forum Meeting Overview (March 2025)"
  5. The building blocks of effectiveness
    Opinions
    3 March 2025
    Marketing effectiveness

    The building blocks of effectiveness

    Silas Lewis-Meilus

    Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of…

    Read more about "The building blocks of effectiveness"
  6. Knowledge Spotlight: Media Management in China for 2025 and beyond
    Videos & webinars
    28 February 2025
    Agency managementAgency remuneration & contracts

    Knowledge Spotlight: Media Management in China for 2025 and beyond
    Open to WFA members only

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media Management in China for 2025 and beyond"
  7. Spotlight: More effective B2B influencer marketing
    Videos & webinars
    21 February 2025
    Brand safetyBrand safetyInfluencersInfluencersMarketing capabilitiesMarketing operations

    Spotlight: More effective B2B influencer marketing

    WFA

    From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…

    Read more about "Spotlight: More effective B2B influencer marketing"
  8. Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Videos & webinars
    7 February 2025
    Marketing technologyDigital transformationMarketing capabilitiesMarketing procurementMarketing technologyData & analyticsMarketing effectivenessMarketing technology

    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Open to WFA members only

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"
  9. Knowledge Spotlight: Trends in the APAC New Business Landscape
    Videos & webinars
    17 January 2025
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyMarketing capabilitiesMarketing procurementMarketing technologyMarketing effectivenessMarketing technology

    Knowledge Spotlight: Trends in the APAC New Business Landscape

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"
  10. Knowledge Spotlight: Media Measurement 101
    Videos & webinars
    14 November 2024
    Brand safetyMedia governanceMedia transparencyBrand safetyMedia measurementData & analytics

    Knowledge Spotlight: Media Measurement 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media Measurement 101"
  11. Knowledge Spotlight: Digital Privacy 101
    Videos & webinars
    13 November 2024
    Brand safetyMedia governanceMedia transparencyBrand safetyContent & InnovationAIData & analyticsData-driven marketing

    Knowledge Spotlight: Digital Privacy 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Digital Privacy 101"
  12. Knowledge Spotlight – Sponsorship Strategy 101
    Videos & webinars
    8 November 2024
    Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersContent & InnovationCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness

    Knowledge Spotlight – Sponsorship Strategy 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"