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Marketing leaders highlight key trends at Global Marketer Week 2025
Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…
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CMO Forum Meeting Overview (March 2025)
Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.
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Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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WFA reveals CMO shortlist for Global Marketer of the Year 2024
Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists.…
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CMO Forum APAC meeting overview (September 2024)
Overview of the WFA CMO Forum Asia Pacific held in person in Singapore
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Organisation & structure
Benchmark: Global and local brand consistency
WFA member benchmark on centralising marketing assets and resources into a singular platform
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CMO Forum Meeting Overview, Cannes (June 2024)
Overview of the WFA CMO Forum held in person in Cannes
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CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technology
What do marketers want to see in Cannes?
We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…