Posts about CMO

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  1.    Benchmark: Global and local brand consistency
    Organisation & structure

    Benchmark: Global and local brand consistency

    WFA member benchmark on centralising marketing assets and resources into a singular platform

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  2.    CMO Forum Cannes (June 2024)

    CMO Forum Cannes (June 2024)

    Overview of the WFA CMO Forum held in person in Cannes

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  3.    What do marketers want to see in Cannes?
    CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technology

    What do marketers want to see in Cannes?

    We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…

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  4.    CMO Forum Toronto (May 2024)

    CMO Forum Toronto (May 2024)

    Overview of the WFA CMO Forum held in person during WFA's Global Marketer Week in May 2024. 

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  5.    CMO: The impossible job?

    CMO: The impossible job?

    Has CMO become an impossible job? Five industry leaders share their view.

    Read more about "CMO: The impossible job?"