Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.
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Kofi is the CMO who has turned the utility of meal delivery into a cultural triumph, helping DoorDash become the largest food delivery company in the US – with a 67% share in the meal-delivery category. Much of the company’s success can be attributed to its marketing, which mixes customer-centricity and personalization with brand building.
Recognition has been widespread, with DoorDash winning the Titanium Grand Prix at this year’s Cannes Lions thanks to its promise to gift one lucky person everything that was advertised in every ad break in the Super Bowl – including vacation worth $20,000, a BMW, a $50,000 house deposit. The giveaway was worth nearly half a million dollars in total, attracting eight million entries and serious engagement.
Other work includes taking advantage of an error that allowed users to order cheesecake without pay. Kofi and his team were able to quickly leverage the opportunity to gamify menu selection and drive a double digit rise in traffic as well as a significant bump in orders for the Cheesecake Factory.
Born and raised in Ghana, Kofi has a unique perspective on what it means to be a foreign-born black person in America. Corporate initiatives include “Kitchens Without Borders,” which supports immigrant and refugee-owned restaurants, and “Monday Night Mentorship”, a community program aiming to guide professionals on their corporate journey.
Kofi was an agency leader before joining Bacardi and later Facebook, becoming CMO of DoorDash in 2022. He sits on the boards of many organisations including One Young World.
The 2024 shortlist for WFA Global Marketer of the Year also includes:
- Asad Ayaz, Chief Brand Officer, The Walt Disney Company and President of Marketing, The Walt Disney Studios and Disney+
- Diana Frost, Global Chief Growth Officer, The Kraft Heinz Company
- Marcel Marcondes, Global Chief Marketing Officer, AB InBev
- Aruna Ravichandran, SVP, Chief Marketing and Customer Officer, Webex by Cisco
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