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  1.    Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

    Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

    Will work as co-chair alongside P&G’s Gerry D’Angelo to push further improvements in media practice and the digital…

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  2.    Slovenia association appoints new board

    Slovenia association appoints new board

    Andreja Zadnik Andoljšek is the new president of the Slovenian Association of Advertisers

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  3.    Sweden’s cross-media measurement initiative unveils industry standard for media buying
    Media measurement

    Sweden’s cross-media measurement initiative unveils industry standard for media buying

    New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively

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  4.    University students in Spain win big for effective advertising pitches

    University students in Spain win big for effective advertising pitches

    AEA announces winners of effectiveness programme to inspire new marketing talent

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  5.    Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
    Diversity & Inclusion

    Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria

    UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets

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  6.    ABA publishes guidance for a more transparent and accountable ad industry in Brazil
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

    ABA publishes guidance for a more transparent and accountable ad industry in Brazil

    New guide aims to foster better relationships between advertisers and other industry stakeholders

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  7.    The Philippines celebrates courage and optimism in brand marketing

    The Philippines celebrates courage and optimism in brand marketing

    McDonald’s Philippines wins Grand PANAta Award for transforming their party areas into ‘McClassrooms’ for teachers…

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  8.    Pakistan association welcomes first female chair

    Pakistan association welcomes first female chair

    Zeelaf Munir is the new chairperson of PAS

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  9.    1 TL spent on advertising in Turkey generates 19.4 TL in GDP
    Value of advertising

    1 TL spent on advertising in Turkey generates 19.4 TL in GDP

    Turkish industry alliance, DPIP, unveils Value of Advertising study

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  10.    WFA publishes final DEI Census results
    Diversity & Inclusion

    WFA publishes final DEI Census results

    Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…

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  11.    Call for submissions: WFA President’s Awards 2022

    Call for submissions: WFA President’s Awards 2022

    WFA to honor President’s Awards winners at Global Marketer Week in Athens in April

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  12.    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets

    APAC countries surveyed broadly follow global trends with age and family status reported as…

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