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  1.    ANA’s 2024 programmatic benchmark study: progress but challenges remain
    Media transparencyProgrammatic

    ANA’s 2024 programmatic benchmark study: progress but challenges remain

    Study results reveal improvements in programmatic ad efficiency and transparency, but highlights the ongoing challenge of ensuring…

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  2.    APAN brings Effie Awards to Portugal
    Marketing effectiveness

    APAN brings Effie Awards to Portugal

    APAN's annual effectiveness awards will be, starting this year, organised under the Effie umbrella

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  3.    German association publishes annual trend barometer

    German association publishes annual trend barometer

    Advertisers anticipate growth in 2025 amid economic challenges

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  4.    Australian association launches new environmental claims code
    Self-regulation

    Australian association launches new environmental claims code

    From 1 March, Australian advertisers will have to back up environmental claims with clear evidence

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  5.    L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage

    L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage

    WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the…

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  6.    Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists

    Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

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  7.    Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists

    Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

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  8.    Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists

    Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

    Read more about "Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists"
  9.    Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists

    Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

    Read more about "Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists"
  10.    Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists

    Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

    Read more about "Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists"
  11.    Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
    Alcohol marketing

    Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change

    Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these…

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  12.    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
    AI (Artificial Intelligence)Agency managementConsumer insight

    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

    Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"