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Media transparencyProgrammatic
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Marketing effectiveness
APAN brings Effie Awards to Portugal
APAN's annual effectiveness awards will be, starting this year, organised under the Effie umbrella
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German association publishes annual trend barometer
Advertisers anticipate growth in 2025 amid economic challenges
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Self-regulation
Australian association launches new environmental claims code
From 1 March, Australian advertisers will have to back up environmental claims with clear evidence
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L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the…
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Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
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Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists
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Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists
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Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists
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Alcohol marketing
Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these…
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AI (Artificial Intelligence)Agency managementConsumer insight
In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…