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  1.    Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists

    Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

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  2.    Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists

    Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

    Read more about "Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists"
  3.    Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists

    Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

    Read more about "Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists"
  4.    Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists

    Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

    Read more about "Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists"
  5.    Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists

    Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

    Read more about "Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists"
  6.    Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
    Alcohol marketing

    Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change

    Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these…

    Read more about "Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change"
  7.    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
    AI (Artificial Intelligence)Agency managementConsumer insight

    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

    Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"
  8.    Five takeouts from the predicted media inflation rises
    ChannelsMedia transparency

    Five takeouts from the predicted media inflation rises
    Open to WFA members only

    Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…

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  9.    Global Marketer Week heads to Brussels

    Global Marketer Week heads to Brussels

    Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…

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  10.    5 take-aways from Buenos Aires

    5 take-aways from Buenos Aires

    Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…

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  11.    The Ritbot tackles marketers’ deepest fears
    AI (Artificial Intelligence)AI

    The Ritbot tackles marketers’ deepest fears

    Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…

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  12.    WFA launches new call for agency cost data
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersInfluencersInfluencers

    WFA launches new call for agency cost data
    Open to WFA members only

    The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…

    Read more about "WFA launches new call for agency cost data"