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  1.    GenAI figures in most brands’ marketing plans, says new WFA research
    Brand safetyDigital policyBrand safetyMarketing technologyMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

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  2.    WFA names jury for Global Marketer of the Year 2023

    WFA names jury for Global Marketer of the Year 2023

    We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of…

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  3.    National associations to meet in Helsinki and Bogotá

    National associations to meet in Helsinki and Bogotá

    Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin…

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  4.    WFA welcomes 12 new corporate members

    WFA welcomes 12 new corporate members

    Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.…

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  5.    Nominations open for Global Marketer of the Year 2023

    Nominations open for Global Marketer of the Year 2023

    WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of…

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  6.    Jane Wakely (PepsiCo) named WFA Deputy President

    Jane Wakely (PepsiCo) named WFA Deputy President

    WFA has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new…

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  7.    WFA welcomes new team members

    WFA welcomes new team members

    Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s…

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  8.    GARM launches Generative AI and Metaverse brand safety playbook
    Brand safetyBrand safety

    GARM launches Generative AI and Metaverse brand safety playbook

    GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help…

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  9.    GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
    Brand safetyBrand safety

    GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers

    Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to…

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  10.    GARM starts work on Media Sustainability
    Brand safetyBrand safety

    GARM starts work on Media Sustainability

    The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the…

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  11.    ANA to hold Global Day of Learning

    ANA to hold Global Day of Learning

    May 31 online event will focus on brand experience and media innovation, accessible to anyone in the industry at no cost

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  12.    Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership

    Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership

    New association heads for DAOM (Denmark), IMA (Israel) and APAN (Portugal), while MSK (Kenya) elects new chairperson

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