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  1.    The Customer Framework becomes WFA's global strategic partner for Transformation
    Digital transformation

    The Customer Framework becomes WFA's global strategic partner for Transformation

    Strategic partners help WFA improve on the value delivered to members against a number of priority areas

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  2.    Call for submissions: WFA President’s Awards 2020

    Call for submissions: WFA President’s Awards 2020

    The annual awards look to recognise association-led industry initiatives which have helped advance the marketer’s agenda at…

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  3.    France sets standard for measuring marketing effectiveness

    France sets standard for measuring marketing effectiveness

    Union des marques launches platform for measuring marcomms effectiveness

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  4.    Colombia’s bid for self-regulation given the thumbs-up
    Self-regulation

    Colombia’s bid for self-regulation given the thumbs-up

    ANDA Colombia’s ‘Autocontrol’ Commission approved by industry and government

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  5.    Norway exposes buzzwords that should buzz off

    Norway exposes buzzwords that should buzz off

    Norwegian marketers reveal the buzzwords that bombarded them in 2019

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  6.    Personalisation is U.S. marketing word of the year

    Personalisation is U.S. marketing word of the year

    Prominent runner-up’s included ‘equality’, ‘inclusion’, ‘data’, and…

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  7.    Brazil mobilises marketers to transform organisational cultures

    Brazil mobilises marketers to transform organisational cultures

    ABA releases report to help advertising adapt to a world in flux

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  8.    Pakistan reflects on a great year and looks to the future

    Pakistan reflects on a great year and looks to the future

    Pakistan Advertisers Society holds Executive Council elections

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  9.    YouTube prohibits all food and beverage ads next to kids content as of today
    Food marketingMarketing to children

    YouTube prohibits all food and beverage ads next to kids content as of today

    The restriction applies to all food and beverage products, irrespective of their nutritional profile, and will apply globally.

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  10.    The WFA Global Sourcing Board, 6 months on
    Marketing procurement

    The WFA Global Sourcing Board, 6 months on

    It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing…

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  11.    Unstereotype Alliance launches in Turkey
    Gender & diversity

    Unstereotype Alliance launches in Turkey

    Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone

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  12.    German report causes a buzz on purpose
    Brand purpose

    German report causes a buzz on purpose

    OWM warns marketers that supporting a social purpose is essential for survival

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