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  1.    Contagious becomes WFA’s global strategic partner for Creativity
    Creativity

    Contagious becomes WFA’s global strategic partner for Creativity

    Strategic partners help WFA improve on the value delivered to members against a number of priority areas

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  2.    Australian association unveils new Code of Ethics
    Self-regulation

    Australian association unveils new Code of Ethics

    AANA’s new advertising Code of Ethics will take effect on 1 February 2021

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  3.    Indian association elects Sunil Kataria as chairman

    Indian association elects Sunil Kataria as chairman

    ISA to focus on creating a cross-media measurement system for India in the coming months

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  4.    Belgium’s first virtual Trends Day identifies 5 key industry trends
    Digital transformationMarketing technologyMarketing technology

    Belgium’s first virtual Trends Day identifies 5 key industry trends

    More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day

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  5.    Slovenia hosts first major hybrid event in the Adriatic region

    Slovenia hosts first major hybrid event in the Adriatic region

    SOZ’s Slovenian Advertising Festival was attended by over 900 industry professionals in person and virtually

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  6.    UK ad industry launches initiative to eliminate negative environmental impact of production
    ProductionBrand purpose

    UK ad industry launches initiative to eliminate negative environmental impact of production

    AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA

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  7.    GCC association launches cross-media measurement initiative
    Audience measurementMedia measurement

    GCC association launches cross-media measurement initiative

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

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  8.    Norwegian association unveils new adtech and martech guidance
    Marketing technologyMarketing technology

    Norwegian association unveils new adtech and martech guidance

    ANFO launches free advice service, information hub and academy to help marketers navigate adtech and martech landscape

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  9.    Brazilian association explores the role of customer service in consumer-brand relationships
    Consumer insight

    Brazilian association explores the role of customer service in consumer-brand relationships

    ABA study aims to help marketers understand the importance of customer service channels in the survival of brands

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  10.    Unstereotype Alliance launches UK chapter
    Gender & diversity

    Unstereotype Alliance launches UK chapter

    Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar,…

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  11.    Ad industry launches 'Partnership for Responsible Addressable Media'
    Digital policyData & analyticsData collection & privacy

    Ad industry launches 'Partnership for Responsible Addressable Media'

    Goal is to ensure a sustainable future of digital media for businesses and consumers

    Governing group of industry leaders…

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  12.    Irish association welcomes new president

    Irish association welcomes new president

    Derek Liddy, Head of Digital Marketing at Aer Lingus, is the new President of AAI

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