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CreativityAI
Marketing leaders highlight key trends at Global Marketer Week 2025
Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…
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CreativityBrand purposeBrand reputationDigital transformationMarketing capabilities
Is it time for a marketing makeover?
WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
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Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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WFA reveals CMO shortlist for Global Marketer of the Year 2024
Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists.…
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Organisation & structure
Benchmark: Global and local brand consistency
WFA member benchmark on centralising marketing assets and resources into a singular platform
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Marketing capabilities
Benchmark: Centralised Marketing Hub
WFA member benchmark on centralising marketing assets and resources into a singular platform
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Content & InnovationAI
Benchmark: Gen AI on marketing creative
WFA member benchmark on guidelines on the use of generative AI in marketing creative
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Benchmark: Marketing Budget Setting
WFA benchmark containing best practices of marketing budget setting.