Benchmark: Centralised Marketing Hub
Marketing Organisation & Strategy
1 minute read
WFA member benchmark on centralising marketing assets and resources into a singular platform
Article details
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WFA
Benchmarks & surveys
6 June 2024
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A member of WFA's Marketing Capability Forum is exploring the ways in which they might consolidate their marketing content (e.g. brand guidelines, training, annual processes, etc.) into one portal. We posted the following questions to forum members:
- Can you suggest such portals/hubs that would fit the description?
- Do you have any learnings you can share that might help someone embarking on this journey?
We responded 16 responses. WFA members can access the anonymous, consolidated results in the document below.
Article details
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WFA
Benchmarks & surveys
6 June 2024
