Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

Industry issues
1 minute read

In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for inclusive marketing. 

Article details

  • Author:WFA

    WFA

Videos & webinars
21 November 2024

SITE THUMBNAIL-small (recording) spotlightwebinar (9)

As 2024 comes to a close, we find ourselves at the intersection of reflection and anticipation, looking back on an eventful year in marketing while preparing for the future. 

This year, the industry experienced shifts, fuelled by the climbdown on inclusion and for some a renewed focus, continuous innovations in AI, a steadfastness on creative excellence, and the resurgence of humor in brand messaging, and much, much more! Together, these elements shaped the marketing landscape.

Discover this lookback session in partnership with Creative Equals to explore how brands and businesses responded to these shifts and what we can learn to guide us into 2025 where inclusivity, innovation, creativity and effectiveness will continue to form the pillars of successful marketing.

Watch webinar recording below:

Article details

  • Author:WFA

    WFA

Videos & webinars
21 November 2024

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