In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for inclusive marketing. 

New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity, Equity and Inclusion initiatives in content production. A new WFA playbook offers best practice and brand examples for marketers looking to take action.

This case study was originally published in the WFA DEI in Content Production guide (June 2024)

The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to build awareness around harmful stereotypes and more specifically bystander behaviour in society. It also aims to provide guidance and resources to enable people to proactively take action against harmful stereotypes.

Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin, Vice-President, Global Media at Beam Suntory, and WFA’s Global Diversity Ambassador. 

A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage of the purchase funnel for fast moving CPGs.

Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media planning & buying process

New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative process

A new UK cross-industry initiative to improve the representation of Black people in marketing.

Create meaningful change by re-evaluating your own practices and taking action today. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of Black people in marketing.