Benchmark: Purchase funnel media investment allocation for fast moving CPGs

Benchmark: Purchase funnel media investment allocation for fast moving CPGs

Media
1 minute read

A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage of the purchase funnel for fast moving CPGs.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
21 June 2022

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Associated topics

Tags: MediaMarketing Organisation & StrategyMarketing effectivenessGuidesChannelsBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
21 June 2022

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