In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for inclusive marketing. 

I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when it cost a mere $32 and I DIDN’T BUY ANY. The second was in 2016 when I launched a satirical website called Rent-a-Minority. My “Uber for diversity” let companies hire a minority on-demand when they needed to look inclusive. It was a commentary on superficial corporate DEI efforts. Reader, I got genuine enquiries from big businesses about my service. I could have made tons of money if I’d turned my joke service into a real one.

CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the global advertising industry in 2023, including an assessment of progress within workplaces, advertising content and consumer sentiment.

The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to build awareness around harmful stereotypes and more specifically bystander behaviour in society. It also aims to provide guidance and resources to enable people to proactively take action against harmful stereotypes.

Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.

Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at Forsman & Bodenfors.

The results will provide a check on progress in people’s perceptions of diversity, equity and inclusion in their organisations and the industry more broadly. The global research will include 33 markets and run alongside UK’s All In. 

A WFA session around how to embed true representation across the entire marketing process

Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences

Resource provides “ideas to steal” from successful initiatives that companies can adopt