In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for inclusive marketing. 

Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and Inclusion (DEI) in the past year. Kantar’s research, and that of our partners, however, indicates brand inclusion and fairness inside and outside businesses are the keys to brand growth. There is a strategic imperative to put inclusion back at the core of their brands.

The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality in teams behind award-winning campaigns.

The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a significant contributor to companies’ overall Glassdoor score.

Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at Forsman & Bodenfors.

Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.

The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's goal of eradicating harmful stereotypes from advertising and media.

Most common forms of discrimination globally were reported on the basis of age and family status

Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities

But marketing still outperforms many other industries globally on DEI

More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.

Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.