Spotlight: How do you translate happiness into brand success?

Spotlight: How do you translate happiness into brand success?

Marketing Organisation & Strategy
1 minute read

Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.

Article details

  • Author:WFA

    WFA

Videos & webinars
6 October 2022

This content is exclusively available for WFA members.

Article details

  • Author:WFA

    WFA

Videos & webinars
6 October 2022

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