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Inclusive marketingWFA launches guide to inclusive insights to help strengthen consumer understanding
Read more about "WFA launches guide to inclusive insights to help strengthen consumer understanding"WFA has launched a new guide to inclusive insights, providing consumer insights leaders with a practical framework to embed inclusion into consumer research, data interpretation and strategic decision-making.
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Marketing strategyMarketing strategyInsight Forum meeting overview: Leaders of tomorrow (Jul 2025)
Read more about "Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)"Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career Management”
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Global Marketer WeekHaloIn case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
Read more about "In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the first quarter of 2025 that you might have missed:
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Brand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementCMO ForumMarketing capabilitiesMarketing procurementKnowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Agency managementAIIn case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from our third quarter that you might have missed:
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Media & analyticsAIHow AI could augment human insights
Read more about "How AI could augment human insights"New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at the WFA, explains how it is enabling a more strategic approach.
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Marketing technologyInclusive marketingMarketing technologyInclusion is the future for brand growth
Read more about "Inclusion is the future for brand growth"Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and Inclusion (DEI) in the past year. Kantar’s research, and that of our partners, however, indicates brand inclusion and fairness inside and outside businesses are the keys to brand growth. There is a strategic imperative to put inclusion back at the core of their brands.
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Media & analyticsGlobal Marketer WeekForum ConnectEvery brand needs a stronger insight function
Read more about "Every brand needs a stronger insight function"Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana Danila, Senior Manager, Global Insights at WFA, makes the case for greater investment.
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Media & analyticsWFA names new chairs for Insight Forum and National Associations Council
Read more about "WFA names new chairs for Insight Forum and National Associations Council"The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations Council.
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Media & analyticsThe new rules for successful insights teams
Read more about "The new rules for successful insights teams"New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver maximum impact. Ioana Danila, Senior Manager, Global Insights at WFA, explains.
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Benchmark: Measuring the ROI of the Insights function
Read more about "Benchmark: Measuring the ROI of the Insights function"WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
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Media & analyticsBenchmark: Consumer Intimacy Programs
Read more about "Benchmark: Consumer Intimacy Programs"WFA member benchmark on perspectives on Consumer Intimacy Programs
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Benchmark: Insights Core Competencies
Read more about "Benchmark: Insights Core Competencies"WFA member benchmark on the key skills insights leaders are focusing on
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Benchmark: Consumer segmentation partners in APAC
Read more about "Benchmark: Consumer segmentation partners in APAC"WFA member benchmark on identifying segmentation suppliers in APAC
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Media & analyticsSpotlight: Spark more insights-driven decisions with generative AI
Read more about "Spotlight: Spark more insights-driven decisions with generative AI"Generative AI can’t make big decisions for you, but it can help you make better decisions.
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Spotlight: Embracing the messiness of culture
Read more about "Spotlight: Embracing the messiness of culture"Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.
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Marketing effectivenessVisa expert joins Insight Forum leadership
Read more about "Visa expert joins Insight Forum leadership"Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.
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Marketing effectivenessWFA appoints new Insight Forum chair
Read more about "WFA appoints new Insight Forum chair"Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings
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Media & analyticsInclusive marketingConsumer Insights needs an inclusive approach too
Read more about "Consumer Insights needs an inclusive approach too"Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council Member of ESOMAR – the global insights community – explains.
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Marketing effectivenessMarketing strategyMarketing technologyMarketing structureMarketing strategyMarketing technologyMedia Forum Meeting Overview (20th October 2022)
Read more about "Media Forum Meeting Overview (20th October 2022)"Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Spotlight: How do you translate happiness into brand success?
Read more about "Spotlight: How do you translate happiness into brand success?"Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.
