Benchmark: Consumer Intimacy Programs

A member of the WFA Insight Forum requested information from the WFA network to gather perspectives on Consumer Intimacy Programs. Members were asked:

1. Do you have any “Consumer Intimacy Program” within your organisation?
2. Do you have any preferred partners to recommend?
3. If so, how do you use them in your daily life within the Insights function? Is there a cascading of the information?
4. How do these programs work for you in practical terms? (e.g. stakeholders direct access vs insights function filtering requests…)
5. How about the frequency?
6. And the format?
7. How do you approach central vs local entities?
8. Which have been the most successful ways for you to share the information within your organisation?
9. What would you say was the impact of such programs on your business?
10. How are information/results from this program used to influence internal stakeholders and strategic plans?
11. Do you have final comments on the topic or other advice for your peers?

The questions were posed to a representative sample of WFA members with expertise in Insights, and 14 of them provided feedback.

For more details, WFA members can download the report below.