WFA member benchmark on the key skills insights leaders are focusing on
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This WFA member benchmark explored perspectives and practices around key insights competencies among members of the Insight Forum
A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other peers on Insights Core Competencies. Members were asked:
- What are the core competencies that you currently focus on and/or measure in your Insight team?
- How do you think these competencies will evolve in the future?
- How have these competencies changed over time to keep up with changes in insight practice and tools?
- What tools and approaches do you use to track and develop core Insight competencies?
The questions were posed to a representative sample of WFA members with expertise in Insights, 12 of them contributed.
For more details, WFA members can download the report below.