Benchmark: Measuring the ROI of the Insights function

A WFA member reached out to the Insight Forum to gather from WFA members their perspectives on the importance of demonstrating the return on investment (ROI) of Insights & Analytics function, at industry level. A relevant sample of non-competitor members were asked the following questions:

1. How do you currently measure the impact of consumer insights on your business performance?
2. How does the consumer insights function contribute to your long-term growth?
3. In your view, what future investments in the consumer insights function could potentially yield higher ROI?
4. How do you foresee the role of consumer insights evolving in your company's growth strategy?
5. Are there areas where investing more in consumer insights could potentially impact future success?
6. How might you persuade senior management to expand the size of the insights function?
7. Final comments on the topic or advice for your peer?

25 members (from 25 companies) responded to the survey.

For more details, WFA members can download the report below.