Insight Forum Overview (September 2024)

Meeting overview from WFA’s Insight Forum meeting on 30 September 2024 (kindly hosted by P&G).

 29 WFA members attended the Insight Forum in Geneva, to address two key priorities for 2024: AI in the insights practice, and capabilities and upskilling.

The meeting highlighted AI’s transformative role in insights, stressing the importance of balancing automation with human intuition. A CMO advised focusing on actionable insights over sheer data volume. Workshops and panels discussed practical AI adoption, executive support, and phased training to empower insights teams, addressing challenges like data quality and privacy while promoting agile, cross-functional collaboration.

Key highlights from the meeting include:

1. At the crossroads: transforming Insights with AI and collaboration

2. Better, faster & cheaper consumer learning with GenAI

3. Workshop: Quick wins and long-term impact

4. Panel discussion: Strategic role of AI in Insights and Analytics

5. Workshop: Building future-ready Insights teams

WFA members can access below the meeting overview.