Insight Forum meeting overview (November 2024)

Overview from WFA’s remote Insight Forum on 6th of November: The path to better Marketing effectiveness

 25 WFA members attended the remote Insight Forum hosted in November, to address a key priority for WFA members: better marketing effectiveness.

 Discussions highlighted AI's potential to enhance insights practices by accelerating decision-making and improving scalability, with leadership buy-in and talent development as key enablers. A member presentation showcased the value of strategic frameworks, experimentation, and technology, supported by internal communities to scale global strategies locally. Roundtable discussions further emphasized leadership mandates, simplified frameworks, and aligning short- and long-term goals as essential drivers of impact.

Key highlights from the meeting include:

1. Transforming Insights with AI: Bridging gaps and unlocking potential

2. The path towards Marketing effectiveness: collaboration, experimentation, and scalable frameworks

3. Roundtable: collaboration, experimentation, and scalable frameworks

WFA members can access below the meeting overview and slides from the day