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Richard Bordenave

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Expert opinion
14 July 2020 at 09:00

Customer experience in the world’s “new normal”

Richard Bordenave

How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of massive changes in consumer behaviour happening globally, Richard Bordenave, CEO of BVA Nudge Unit Singapore, decoded during a WFA webinar earlier this year some of the trends that may reshape businesses in a soon future.

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