Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and Inclusion (DEI) in the past year. Kantar’s research, and that of our partners, however, indicates brand inclusion and fairness inside and outside businesses are the keys to brand growth. There is a strategic imperative to put inclusion back at the core of their brands.

The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions Film and Film Craft winning and shortlisted work from 2006 to 2023.

The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a significant contributor to companies’ overall Glassdoor score.

Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of dollars a year trying to reverse his biological age. That involves a gruelling fitness and diet regime, taking hundreds of pills a day, and getting blood transfusions from his teenage son. The result? He’s 45 and looks…42.

The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to build awareness around harmful stereotypes and more specifically bystander behaviour in society. It also aims to provide guidance and resources to enable people to proactively take action against harmful stereotypes.

Marketing professionals to share their workplace experiences by filling in anonymous, 15-minute survey

Survey to run globally with support of world’s biggest industry associations

Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.

Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council Member of ESOMAR – the global insights community – explains.

Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin, Vice-President, Global Media at Beam Suntory, and WFA’s Global Diversity Ambassador.