WFA holds LATAM regional meeting in Montevideo

Speakers at the event included:

• Rodrigo Padilla, Global Chief Brand Officer, LATAM Airlines
• Florencia Ordóñez, Brand Manager Latin America, AkzoNobel
• Carlos Torres, Marketing Director, Davivienda
• Felipe Ambra, VP Marketing Mexico, AB InBev
• Wanda Weigert, Global Chief Brand Officer, Globant
• Federico Lamaison, Head of Marketing, Santander Uruguay y Presidente de CAU
• Guilherme Espagnoli Martins, VP Executive Marketing & Innovation, Diageo
• Catalina Rodríguez Villegas, Head of Media, Content, Production & e-Commerce, Danone
• Luis Giordano, Audit Director Latino América, Firm Decisions
• Cristina Armand, Senior Director CX Americas, Jellyfish
• Hernán Triviño Oyarzún, President, CONAR Chile
• Marisol Figueroa, General Manager, AB Chile
• Ines Kracht, Institutional Affairs, PR & Corporate Communications Manager for South Cone & Chile, Ferrero
• Larissa Yllada, Head of Public Policy for South LAC, Diageo
• Juliana Nakata Albuquerque, VP Executive, CONAR Brasil
• Charo Fernando Magarzo, Vice President, ICAS
• Edvaldo Silva, Sales & Managing Director LATAM, Zefr

The event also brought together WFA national advertiser associations from across the continent including from Argentina, Bolivia, Brazil, Colombia, Chile, Guatemala, Paraguay, Peru, Uruguay and Venezuela.

The meetings were chaired by the President of the Argentinian Advertisers Association (CAA) and WFA Regional Vice-President for LATAM, Philip Perez, and were supported by Firm Decisions.

“I'm continuously struck by the speed and scale of change in Latin America," said WFA CEO Stephan Loerke. “The challenges here are the same as those faced by global marketers but just with a Latin American flavour. You really sense the energy and eagerness to learn which helps make our LATAM network go from strength to strength."