In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for inclusive marketing. 

I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when it cost a mere $32 and I DIDN’T BUY ANY. The second was in 2016 when I launched a satirical website called Rent-a-Minority. My “Uber for diversity” let companies hire a minority on-demand when they needed to look inclusive. It was a commentary on superficial corporate DEI efforts. Reader, I got genuine enquiries from big businesses about my service. I could have made tons of money if I’d turned my joke service into a real one.

The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger impact.

The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and progressive advertising can drive sales and growth.

The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a significant contributor to companies’ overall Glassdoor score.

Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from influencer brand content.

GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and advertising campaigns.

What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of plausible answers, but the correct one, in this case, is The Dinah Shore Weekend. Column by Guardian writer and brand strategist, Arwa Mahdawi. 

Marketing professionals to share their workplace experiences by filling in anonymous, 15-minute survey

Survey to run globally with support of world’s biggest industry associations

Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.