CMO Forum

WFA CMO Forum

WFA CMO Forum is an exclusive, invitation-only network bringing together the most experienced and influential marketing leaders worldwide.

Request info on the Forum

The group brings together global  Chief Marketing Officers, who exchange insights and experiences with a view to identifying practical solutions to their most pressing challenges.

The group also helps ensure that WFA priorities are properly aligned with the global CMO agenda. It oversees seminal WFA reports and initiatives designed to help CMOs drive better marketing that's linked to demonstrable business growth.

See all Forum resources

Key resources

Marketer of the Future 2025

Marketer of the Future 2025

The Marketer of the Future initiative, conducted by WFA in partnership with Oxford, explores the evolving capabilities required for marketing teams to remain future-fit.
See more
Marketer of the Future

Marketer of the Future

The 2020 Marketer of the Future study showed that the ideal marketer was expected to have hugely varied skills, needing to be an expert in many diverse areas. Too much for one person, hence the increased requirement for multi-faceted teams.
See more
Better Marketing

Better Marketing

The Better Marketing research was born from the belief that brands don’t always get it right. We have all found ads at some point to be annoying, even intrusive.
See more

Upcoming Forum events

See all meetings

  1. Spotlight: SEO + Generative Engine Optimisation (GEO) 101

    25 Feb 2026

    There are places available.

    We all know that AI has changed how we think about search marketing, but what actually influences whether AI surfaces your brand, and how can you improve your odds without chasing hype?

    More information Register for this meeting

  2. CMO Forum

    Singapore Singapore

    11 Mar 2026

    For global/regional Chief Marketing Officers (CMOs).

    More information Register for this meeting

  3. Spotlight: Measuring Effectiveness: Understanding Content & Digital PR Performance to Maximise ROI

    18 Mar 2026

    There are places available.

    AI is changing how people discover brands - and how visibility is delivered. When answers happen directly in search results and AI experiences, influence doesn’t always show up as a neat, last-click session. That makes it harder (and more important) to prove what content and digital PR are really contributing, especially when budgets are under scrutiny.

    More information Register for this meeting

The group meets annually across the globe, including at the Cannes Lions Festival of Creativity.

Related content

RSS Feed
  1. India to the world. Highlights from WFA’s Forum Connect Mumbai
    Event reports
    Forum ConnectCMO Forum

    India to the world. Highlights from WFA’s Forum Connect Mumbai

    Six takeaways from WFA's first Forum Connect in India, which brought together CMOs, Media and Insights leaders from WFA's global network.

    Read more about "India to the world. Highlights from WFA’s Forum Connect Mumbai"
  2. WFA Forum Connect heads to Mumbai
    Press releases
    Forum ConnectCMO Forum

    WFA Forum Connect heads to Mumbai

    On 3 February, WFA’s world-class, cross-function knowledge exchange is heading to India in association with the Indian Society of Advertisers (ISA), with a brief to bring new ideas and inspiration to marketers.

    Read more about "WFA Forum Connect heads to Mumbai"
  3. First speakers announced for Global Marketer Conference 2026
    News
    Global Marketer WeekCMO Forum

    First speakers announced for Global Marketer Conference 2026

    WFA heads to Stockholm for its annual event for senior marketers from April 21-24

    Read more about "First speakers announced for Global Marketer Conference 2026"
  4. Global brands, global shifts: marketing transformation in action
    Event reports
    Forum ConnectCMO Forum

    Global brands, global shifts: marketing transformation in action

    A round-up of what we learned at Forum Connect New York 2025.

    Read more about "Global brands, global shifts: marketing transformation in action"
  5. Recommendations for how to do better influencer marketing
    Report
    Influencer marketingCMO Forum

    Recommendations for how to do better influencer marketing

    What was once an experimental channel has become an essential part of today’s marketing landscape. Brenna Brandes, Global Marketing Services Manager, explains.

    Read more about "Recommendations for how to do better influencer marketing"
  6. “The most exciting profession to be in.” How to promote marketing as a winning career
    Expert opinion
    CMOCMO Forum

    “The most exciting profession to be in.” How to promote marketing as a winning career

    Talent will play a huge part in ensuring marketing thrives. WFA in partnership with The Drum asked industry leaders how best to ensure that the brightest and best follow in their footsteps and create a positive pipeline of future leaders.

    Read more about "“The most exciting profession to be in.” How to promote marketing as a winning career"

Chairperson

  • David Wheldon

    David Wheldon

    WFA President

WFA Contact