The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Events
Upcoming NAC meetings and events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
-
ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”
Read more about "ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”"Phil Smith shares key insights on leading a successful national association after eight years as ISBA Director General
-
Media transparencyProgrammaticANA’s 2024 programmatic benchmark study: progress but challenges remain
Read more about "ANA’s 2024 programmatic benchmark study: progress but challenges remain"Study results reveal improvements in programmatic ad efficiency and transparency, but highlights the ongoing challenge of ensuring…
-
Marketing effectivenessAPAN brings Effie Awards to Portugal
Read more about "APAN brings Effie Awards to Portugal"APAN's annual effectiveness awards will be, starting this year, organised under the Effie umbrella
-
German association publishes annual trend barometer
Read more about "German association publishes annual trend barometer"Advertisers anticipate growth in 2025 amid economic challenges
-
Self-regulationAustralian association launches new environmental claims code
Read more about "Australian association launches new environmental claims code"From 1 March, Australian advertisers will have to back up environmental claims with clear evidence
-
In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska
Read more about "In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska"Meet Elzbieta Gorajewska, managing director of POR, as the association celebrates its first anniversary
-
AIHow are national associations empowering advertisers through AI?
Read more about "How are national associations empowering advertisers through AI?"Associations from Belgium, Brazil, Colombia, France and Nigeria share their strategies for advancing responsible AI adoption
-
AI (Artificial Intelligence)AIThe Ritbot tackles marketers’ deepest fears
Read more about "The Ritbot tackles marketers’ deepest fears"Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…
-
Consumer insightData & analyticsWFA names new chairs for Insight Forum and National Associations Council
Read more about "WFA names new chairs for Insight Forum and National Associations Council"The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…
-
WFA President’s Awards recognise six key industry initiatives around the world
Read more about "WFA President’s Awards recognise six key industry initiatives around the world"Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive…
-
Call for submissions: WFA President’s Awards 2024
Read more about "Call for submissions: WFA President’s Awards 2024"WFA to honour President’s Awards winners at Global Marketer Week 2024 in Toronto in May
-
National associations to meet in Helsinki and Bogotá
Read more about "National associations to meet in Helsinki and Bogotá"Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin…
-
ANA to hold Global Day of Learning
Read more about "ANA to hold Global Day of Learning"May 31 online event will focus on brand experience and media innovation, accessible to anyone in the industry at no cost
-
Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership
Read more about "Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership"New association heads for DAOM (Denmark), IMA (Israel) and APAN (Portugal), while MSK (Kenya) elects new chairperson
-
Diversity & InclusionUK ad industry unveils results of All In Census 2023
Read more about "UK ad industry unveils results of All In Census 2023"The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce
-
SustainabilitySwedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
Read more about "Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication"New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the…
-
Brand safetyBrand safetyMedia measurementDiversity & InclusionSustainabilityNational industry associations from 25 countries gather in Istanbul
Read more about "National industry associations from 25 countries gather in Istanbul"WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
-
WFA President’s Awards recognise five initiatives around the world
Read more about "WFA President’s Awards recognise five initiatives around the world"Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership
-
Ad fraud & verificationMedia transparencyProgrammaticUK programmatic audit suggests improvements in online advertising transparency
Read more about "UK programmatic audit suggests improvements in online advertising transparency"Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
-
Greek association strengthens local Planet Pledge efforts with the addition of four new members
Read more about "Greek association strengthens local Planet Pledge efforts with the addition of four new members"WFA’s Planet Pledge initiative aims to put marketers at the centre of the fight against climate change
-
UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance
Read more about "UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance"The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful…
-
ISA re-elects Sunil Kataria as chairman
Read more about "ISA re-elects Sunil Kataria as chairman"Raymond's Sunil Kataria will continue as the head of The Indian Society of Advertisers
-
AANA appoints new CEO
Read more about "AANA appoints new CEO"Josh Faulks will take over the leadership of the Australian Association of National Advertisers as the new Chief Executive…
-
National associations gather in Dublin and Santiago
Read more about "National associations gather in Dublin and Santiago"The WFA’s national associations are starting to meet in person again following the pandemic, with two meetings this month in…