The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
NAC member content
National Associations Council
Chairperson
Henriette Van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Upcoming NAC meetings and events
Updates & industry initiatives from the NAC network
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Estonia celebrates the power of creativity
Read more about "Estonia celebrates the power of creativity"TULI’s Golden Egg highlighted the best marketing campaigns in Estonia out of over 800 submissions
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Inclusive marketingAdvertising & policyANA unveils guidelines for working with diverse suppliers
Read more about "ANA unveils guidelines for working with diverse suppliers"New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI strategy
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Inclusive marketingAdvertising & policyUnstereotype Alliance launches Argentina chapter
Read more about "Unstereotype Alliance launches Argentina chapter"Signatories include Avon, Diageo, Mastercard, SAP and Unilever, with the Argentine Chamber of Advertisers (CAA) and Women in Advertising (MEP) as allies
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Malaysian association elects new president
Read more about "Malaysian association elects new president"Claudian Navin Stanislaus is the new president of MAA
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Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine
Read more about "Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine"TULI's toolkit aims to provide companies and grocers with graphics that are more consistent and visually recognisable to consumers looking to help Ukraine
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SustainabilityAdvertising & policyCross-media measurementGlobal Marketer WeekNational industry associations from 29 countries gather in Athens
Read more about "National industry associations from 29 countries gather in Athens"WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable advertising industry, including on climate action, online safety and media measurement.
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In the spotlight: Indian Society of Advertisers’ Sushil Matey
Read more about "In the spotlight: Indian Society of Advertisers’ Sushil Matey"Meet Sushil Matey, CEO of ISA
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President's AwardsGlobal Marketer WeekWFA President’s Awards recognise exceptional industry initiatives around the world
Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil receives special award.
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Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war
Read more about "Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war"Marketing Finland and influencer marketing agencies aim to combat disinformation and racism on social media
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Value of advertisingAdvertising & policy1 TL spent on advertising in Turkey generates 19.4 TL in GDP
Read more about "1 TL spent on advertising in Turkey generates 19.4 TL in GDP"Turkish industry alliance, DPIP, unveils Value of Advertising study
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Slovenia association appoints new board
Read more about "Slovenia association appoints new board"Andreja Zadnik Andoljšek is the new president of the Slovenian Association of Advertisers
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Advertising & policyCross-media measurementSweden’s cross-media measurement initiative unveils industry standard for media buying
Read more about "Sweden’s cross-media measurement initiative unveils industry standard for media buying"New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively
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University students in Spain win big for effective advertising pitches
Read more about "University students in Spain win big for effective advertising pitches"AEA announces winners of effectiveness programme to inspire new marketing talent
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Inclusive marketingAdvertising & policyUnstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
Read more about "Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria"UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets
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ABA publishes guidance for a more transparent and accountable ad industry in Brazil
Read more about "ABA publishes guidance for a more transparent and accountable ad industry in Brazil"New guide aims to foster better relationships between advertisers and other industry stakeholders
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The Philippines celebrates courage and optimism in brand marketing
Read more about "The Philippines celebrates courage and optimism in brand marketing"McDonald’s Philippines wins Grand PANAta Award for transforming their party areas into ‘McClassrooms’ for teachers during the pandemic
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Pakistan association welcomes first female chair
Read more about "Pakistan association welcomes first female chair"Zeelaf Munir is the new chairperson of PAS
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Advertising & policy
GARM x National Associations partnership meeting
Read more about "GARM x National Associations partnership meeting"Please note that GARM was discontinued on August 8 2024. See more here.
Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021.

