National Associations overview

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council: Priorities and planning for 2025 Remote

    23 Jan 2025

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  2. National Associations Council

    Brussels Belgium

    21 Mar 2025

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Updates & industry initiatives from the NAC network

  1.    Zimbabwe association unveils marketing leadership program

    Zimbabwe association unveils marketing leadership program

    MLDP aims to bridge the gap between theory and practice for future marketing leaders

    Read more about "Zimbabwe association unveils marketing leadership program"
  2.    Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala

    Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala

    Swedish ad industry celebrates marketing effectiveness

    Read more about "Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala"
  3.    Italian association elects Lorenzo Sassoli de Bianchi as president

    Italian association elects Lorenzo Sassoli de Bianchi as president

    UPA reaffirms its commitment to greater transparency and efficiency in the ad industry

    Read more about "Italian association elects Lorenzo Sassoli de Bianchi as president"
  4.    UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry

    UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry

    ISBA, Advertising Association and IPA to launch industry-wide census on diversity in UK advertising on March 10

    Read more about "UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry"
  5.    Israeli marketers ‘move forward’ into 2021 with virtual marketing conference

    Israeli marketers ‘move forward’ into 2021 with virtual marketing conference

    IMA conference addresses how marketing and brands can thrive post-pandemic

    Read more about "Israeli marketers ‘move forward’ into 2021 with virtual marketing conference"
  6.    Turkish ad industry launches brand safety alliance
    Brand safetyMedia transparencyBrand safety

    Turkish ad industry launches brand safety alliance

    DPIP aims to help create a safer, more sustainable online media environment in Turkey

    Read more about "Turkish ad industry launches brand safety alliance"
  7.    In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov

    In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov

    Meet Rossen Missov, Executive Director of BAA

    Read more about "In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov"
  8.    Belgian association expands membership to expert partners

    Belgian association expands membership to expert partners

    UBA Belgium welcomes media companies, marketing service providers and start-ups as members as part of repositioning and strategic…

    Read more about "Belgian association expands membership to expert partners"
  9.    Nigeria honours advertisers on the frontline of Covid relief

    Nigeria honours advertisers on the frontline of Covid relief

    ADVAN showcases advertiser-led efforts to help people and communities during the pandemic

    Read more about "Nigeria honours advertisers on the frontline of Covid relief"
  10.    Finnish association welcomes marketing service providers into membership

    Finnish association welcomes marketing service providers into membership

    Marketing Finland merges with agency association MTL

    Read more about "Finnish association welcomes marketing service providers into membership"
  11.    The Philippines celebrates brand resilience and innovation during the pandemic

    The Philippines celebrates brand resilience and innovation during the pandemic

    McDonald’s Philippines wins big for honouring single moms

    Read more about "The Philippines celebrates brand resilience and innovation during the pandemic"
  12.    Portugal awards show extends a helping hand to the creative industry

    Portugal awards show extends a helping hand to the creative industry

    Walt Disney Company wins big at APAN Effectiveness Awards for giving a voice to their fans in Portugal

    Read more about "Portugal awards show extends a helping hand to the creative industry"
  13.    UK ad industry launches initiative to tackle climate emergency
    Brand purpose

    UK ad industry launches initiative to tackle climate emergency

    Ad Net Zero aims to achieve net-zero emissions by 2030

    Read more about "UK ad industry launches initiative to tackle climate emergency"
  14.    In the spotlight: Estonian Marketing Association’s Liis Tippel

    In the spotlight: Estonian Marketing Association’s Liis Tippel

    Meet Liis Tippel, CEO of TULI

    Read more about "In the spotlight: Estonian Marketing Association’s Liis Tippel"
  15.    Greek marketers address diversity and inclusion

    Greek marketers address diversity and inclusion

    WFA Global Diversity Ambassador Jerry Daykin highlights the importance for brands to embrace D&I at HAA’s virtual…

    Read more about "Greek marketers address diversity and inclusion"
  16.    Unstereotype Alliance launches UAE chapter

    Unstereotype Alliance launches UAE chapter

    Founding members include Advertising Business Group (ABG), Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom…

    Read more about "Unstereotype Alliance launches UAE chapter"
  17.    Spain recognises the value of advertising
    Value of advertising

    Spain recognises the value of advertising

    Brand responses to Covid win big at AEA Effectiveness Awards in Madrid

    Read more about "Spain recognises the value of advertising"
  18.    Zimbabwe prepares for Marketing 5.0 with hybrid event

    Zimbabwe prepares for Marketing 5.0 with hybrid event

    MAZ recognises exceptional marketing leadership and brand responses to Covid-19

    Read more about "Zimbabwe prepares for Marketing 5.0 with hybrid event"
  19.    Canada unveils cross-media measurement committee
    Audience measurementMedia measurement

    Canada unveils cross-media measurement committee

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

    Read more about "Canada unveils cross-media measurement committee"
  20.    In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale

    In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale

    Meet Ediri Ose-Ediale, Executive Secretary of ADVAN

    Read more about "In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale"
  21.    Brazilian ad industry unveils campaign on responsible advertising to children
    Marketing to children

    Brazilian ad industry unveils campaign on responsible advertising to children

    New campaign led by ABA underpins 22 rules on responsible advertising to children in Brazil

    Read more about "Brazilian ad industry unveils campaign on responsible advertising to children"
  22.    Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism

    Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism

    bvA launches taskforce on Diversity & Inclusion

    Read more about "Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism"
  23.    Indian association welcomes first CEO

    Indian association welcomes first CEO

    Sushil Matey appointed as CEO of ISA

    Read more about "Indian association welcomes first CEO"
  24.    Norway celebrates Advertising Day with hybrid event

    Norway celebrates Advertising Day with hybrid event

    ANFO’s survey on the state of advertising finds looming uncertainty in 2021 and highlights need for brands to change…

    Read more about "Norway celebrates Advertising Day with hybrid event"