The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
NAC member content
National Associations Council
Contact
Chairperson
Henriette Van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Events
Upcoming NAC meetings and events
Updates & industry initiatives from the NAC network
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Advertising & policy
Webinar: How national associations can get involved in GARM
Read more about "Webinar: How national associations can get involved in GARM"Please note that GARM was discontinued on August 8 2024. See more here.
In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media (GARM) to improve brand and consumer safety.
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Advertising & policyInclusive marketingWFA launches Latin American guide to diversity and representation through the creative process
Read more about "WFA launches Latin American guide to diversity and representation through the creative process"New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative process
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Advertising & policy
Denmark, Finland and Sweden launch Nordic alliance for responsible media
Read more about "Denmark, Finland and Sweden launch Nordic alliance for responsible media"Please note that GARM was discontinued on August 8 2024. See more here.
GARM Nordic seeks to improve digital safety in the Nordic region.
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Advertising & policyCross-media measurementCanadian association appoints lead for cross-media measurement initiative
Read more about "Canadian association appoints lead for cross-media measurement initiative"ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement
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Advertising & policyInclusive marketingNorwegian ad industry unveils new guidance to diversity strategy and recruitment
Read more about "Norwegian ad industry unveils new guidance to diversity strategy and recruitment"ANFO and other industry associations aim to jointly improve diversity in Norway advertising
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Kenyan association launches mentorship programme for marketers and students
Read more about "Kenyan association launches mentorship programme for marketers and students"New initiative by MSK and mentorship platform Prosper Mentor aims to help drive growth in the marketing industry
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Italian association appoints new Director General
Read more about "Italian association appoints new Director General"Raffaele Pastore is the new Director General of UPA
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Paraguay association welcomes first female president
Read more about "Paraguay association welcomes first female president"Patricia Toyotoshi is the new president of CAP
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In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto
Read more about "In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto"Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA
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In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher
Read more about "In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher"Meet Ľubomír Tuchscher, Executive Director of SZZV
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Slovenian association launches international internship programme for young creatives
Read more about "Slovenian association launches international internship programme for young creatives"New initiative by SOZ and Dutch industry association VIA aims to attract new talent in advertising, with the support of Mastercard
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Advertising & policyICAS Global Awards recognise innovative initiatives around advertising self-regulation
Read more about "ICAS Global Awards recognise innovative initiatives around advertising self-regulation"Self-regulatory organisations in five countries awarded for helping develop more effective and impactful advertising self-regulation
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Marketing effectivenessSwedish advertisers create industry standard for marketing effectiveness
Read more about "Swedish advertisers create industry standard for marketing effectiveness"“Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness
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Advertising & policyInclusive marketingUK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising
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Advertising & policyInclusive marketingUS ad industry sees significant growth in supplier diversity
Read more about "US ad industry sees significant growth in supplier diversity"New ANA report highlights growing importance of hiring diverse suppliers among marketers
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Advertising & policyInclusive marketingABG publishes guidelines for gender portrayal in UAE advertising
Read more about "ABG publishes guidelines for gender portrayal in UAE advertising"New industry guidance aims to advance gender equality in the UAE
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Advertising & policyCross-media measurement27 national associations address cross-media measurement and brand safety concerns
Read more about "27 national associations address cross-media measurement and brand safety concerns"National Associations Council members discuss the role of national industry associations in championing cross-media measurement and brand safety locally
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President's AwardsWFA President’s Awards recognise exceptional industry initiatives around the world
Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"Industry Associations from France, Japan, Norway, Turkey, the UK and the USA recognised for outstanding marketing leadership during the pandemic as Paraguay receives special award
