NAC member content

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council

    Stockholm Sweden

    24 Apr 2026

    Show more
  2. National Associations Council (virtual) Online meeting

    30 Jun 2026

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Updates & industry initiatives from the NAC network

  1.    The Philippines celebrates courage and optimism in brand marketing

    The Philippines celebrates courage and optimism in brand marketing

    McDonald’s Philippines wins Grand PANAta Award for transforming their party areas into ‘McClassrooms’ for teachers during the pandemic

    Read more about "The Philippines celebrates courage and optimism in brand marketing"
  2.    Pakistan association welcomes first female chair

    Pakistan association welcomes first female chair

    Zeelaf Munir is the new chairperson of PAS

    Read more about "Pakistan association welcomes first female chair"
  3. Advertising & policy

    GARM x National Associations partnership meeting

    Please note that GARM was discontinued on August 8 2024. See more here.

    Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021.

    Read more about "GARM x National Associations partnership meeting"
  4. Advertising & policy

    Webinar: How national associations can get involved in GARM

    Please note that GARM was discontinued on August 8 2024. See more here.

    In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media (GARM) to improve brand and consumer safety.

    Read more about "Webinar: How national associations can get involved in GARM"
  5.    WFA launches Latin American guide to diversity and representation through the creative process
    Advertising & policyInclusive marketing

    WFA launches Latin American guide to diversity and representation through the creative process

    New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative process

    Read more about "WFA launches Latin American guide to diversity and representation through the creative process"
  6. Advertising & policy

    Denmark, Finland and Sweden launch Nordic alliance for responsible media

    Please note that GARM was discontinued on August 8 2024. See more here.

    GARM Nordic seeks to improve digital safety in the Nordic region.

    Read more about "Denmark, Finland and Sweden launch Nordic alliance for responsible media"
  7.    Canadian association appoints lead for cross-media measurement initiative
    Advertising & policyCross-media measurement

    Canadian association appoints lead for cross-media measurement initiative

    ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement

    Read more about "Canadian association appoints lead for cross-media measurement initiative"
  8.    Norwegian ad industry unveils new guidance to diversity strategy and recruitment
    Advertising & policyInclusive marketing

    Norwegian ad industry unveils new guidance to diversity strategy and recruitment

    ANFO and other industry associations aim to jointly improve diversity in Norway advertising

    Read more about "Norwegian ad industry unveils new guidance to diversity strategy and recruitment"
  9.    Kenyan association launches mentorship programme for marketers and students

    Kenyan association launches mentorship programme for marketers and students

    New initiative by MSK and mentorship platform Prosper Mentor aims to help drive growth in the marketing industry

    Read more about "Kenyan association launches mentorship programme for marketers and students"
  10.    Italian association appoints new Director General

    Italian association appoints new Director General

    Raffaele Pastore is the new Director General of UPA

    Read more about "Italian association appoints new Director General"
  11.    Paraguay association welcomes first female president

    Paraguay association welcomes first female president

    Patricia Toyotoshi is the new president of CAP

    Read more about "Paraguay association welcomes first female president"
  12.    In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

    In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

    Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA

    Read more about "In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto"
  13.    In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher

    In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher

    Meet Ľubomír Tuchscher, Executive Director of SZZV

    Read more about "In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher"
  14.    Slovenian association launches international internship programme for young creatives

    Slovenian association launches international internship programme for young creatives

    New initiative by SOZ and Dutch industry association VIA aims to attract new talent in advertising, with the support of Mastercard

    Read more about "Slovenian association launches international internship programme for young creatives"
  15.    ICAS Global Awards recognise innovative initiatives around advertising self-regulation
    Advertising & policy

    ICAS Global Awards recognise innovative initiatives around advertising self-regulation

    Self-regulatory organisations in five countries awarded for helping develop more effective and impactful advertising self-regulation

    Read more about "ICAS Global Awards recognise innovative initiatives around advertising self-regulation"