The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
Events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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In the spotlight: Marketing Association of South Africa’s Brian Yuyi
Read more about "In the spotlight: Marketing Association of South Africa’s Brian Yuyi"Meet Brian Yuyi, CEO of MASA
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Marketing effectivenessSwedish advertisers publish new guidance for marketing effectiveness
Read more about "Swedish advertisers publish new guidance for marketing effectiveness"Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue
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U.S. ad industry calls for immediate action on diversity and inclusion
Read more about "U.S. ad industry calls for immediate action on diversity and inclusion"ANA and AIMM letter to board and chief executives highlight limited progress in the industry to address racism
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Unstereotype Alliance launches in Japan
Read more about "Unstereotype Alliance launches in Japan"Founding members are Japan Advertisers Association (JAA) and Nikkei
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UK ad industry unveils new inclusion group and hub
Read more about "UK ad industry unveils new inclusion group and hub"ISBA, Advertising Association and IPA launch resource hub for diversity and inclusion initiatives
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ProgrammaticISBA investigates the UK’s programmatic supply chain
Read more about "ISBA investigates the UK’s programmatic supply chain"UK advertiser association publishes study on transparency in programmatic advertising
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Audience measurementMedia measurementSwedish ad industry join forces to develop standards for media buying
Read more about "Swedish ad industry join forces to develop standards for media buying"Swedish advertisers join agencies and media owners for cross-media measurement initiative
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National associations see significant budget cuts among advertisers, but slight optimism looming
Read more about "National associations see significant budget cuts among advertisers, but slight optimism looming"Associations in Belgium, Bolivia, Denmark, France, Norway, Portugal, Spain and Sweden survey COVID-19’s impact on their…
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Estonian association welcomes new CEO
Read more about "Estonian association welcomes new CEO"Liis Tippel is the new CEO of TULI
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Conference in the Cloud: China advertisers discuss planning for the future
Read more about "Conference in the Cloud: China advertisers discuss planning for the future"China advertiser association organises international CMO Summit as part of China Brand Day
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National industry associations from 35 countries gather remotely
Read more about "National industry associations from 35 countries gather remotely"National Associations Council addressed challenges the marketing industry is facing in light of COVID-19
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Diversity & InclusionA Marketer's Approach to Diversity and Inclusion
Read more about "A Marketer's Approach to Diversity and Inclusion"This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…
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U.S. ad industry encourages people to #StayHome
Read more about "U.S. ad industry encourages people to #StayHome"ANA partners with Ad Council, leading brands and media companies to promote social distancing during COVID-19…
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TV broadcasters thank advertisers in France during COVID-19 lockdown
Read more about "TV broadcasters thank advertisers in France during COVID-19 lockdown"Union des marques partners with French broadcasters and agencies to thank advertisers for supporting local media
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WFA President’s Awards honour marketing leadership initiatives
Read more about "WFA President’s Awards honour marketing leadership initiatives"Industry Associations from Chile, France, Italy, Norway and the USA recognised for outstanding leadership as LATAM associations and…
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In the spotlight: SWA-ASA Switzerland’s Roland Ehrler
Read more about "In the spotlight: SWA-ASA Switzerland’s Roland Ehrler"Meet Roland Ehrler, Managing Director of the Association of Swiss Advertisers
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Swedish marketing insights? There’s an app for that
Read more about "Swedish marketing insights? There’s an app for that"Swedish Advertisers release an app to provide members with instant access to industry insights, inspiration and knowledge
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Marketing effectiveness“Advertising needs an MOT”, says ISBA
Read more about "“Advertising needs an MOT”, says ISBA"UK marketers discuss challenges ahead and the need for joint initiatives
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Data-driven marketingThe US celebrates data-driven marketing that ECHO across the globe
Read more about "The US celebrates data-driven marketing that ECHO across the globe"ANA’s annual award show sees Argentine health NGO receive top honours
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Marketing effectivenessPutting in the effort gives a great Effekt in Norway
Read more about "Putting in the effort gives a great Effekt in Norway"ANFO recognises brilliant examples of marketing effectiveness
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Brazil elects new board
Read more about "Brazil elects new board"ABA’s National Board, Superior Council, Rio Chapter and Committee Chairs shuffled
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Turkey welcomes new executive committee
Read more about "Turkey welcomes new executive committee"Colgate-Palmolive’s Ahmet Pura re-elected as RVD chairman
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Estonian Marketing Association joins WFA
Read more about "Estonian Marketing Association joins WFA"TULI Estonia among WFA’s global network of national industry associations in 60 countries
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Colombia applies pressure to inadequate representation in advertising
Read more about "Colombia applies pressure to inadequate representation in advertising"ANDA Colombia launches guide to stamp out stereotypes in marcomms