NAC member content

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette Van Swinderen

    Henriette Van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

Events

Upcoming NAC meetings and events

  1. National Associations Council Hybrid

    Warsaw Poland

    22 Oct 2026

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Updates & industry initiatives from the NAC network

  1.    Spanish ad industry publishes manifesto for the future of advertising
    Advertising & policyValue of advertising

    Spanish ad industry publishes manifesto for the future of advertising

    AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising

    Read more about "Spanish ad industry publishes manifesto for the future of advertising"
  2.    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US

    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US

    U.S. advertiser association issues RFP for study on automated ad buying

    Read more about "ANA seeks probe of ‘industry waste’ in programmatic advertising in the US"
  3.    In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides

    In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides

    Meet Christiana Paschalides, General Manager of Cyprus Advertisers’ Association

    Read more about "In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides"
  4.    Belgian association welcomes new CEO

    Belgian association welcomes new CEO

    Ex-P&G Brand VP Luc Suykens is the new CEO of UBA

    Read more about "Belgian association welcomes new CEO"
  5.    Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities

    Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities

    APAN's new initiatives aim to provide marketers with a platform to exchange ideas and debate on industry's biggest issues

    Read more about "Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities"
  6.    Belgium’s Digital Ad Trust label reaches 63% of Belgians
    Advertising & policy

    Belgium’s Digital Ad Trust label reaches 63% of Belgians

    DAT Belgium's quality label has a national reach of 63% for display and 34% for video

    Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"
  7.    Japan's ad industry unveils joint committee for ad verification in digital advertising

    Japan's ad industry unveils joint committee for ad verification in digital advertising

    JICDAQ aims to improve low transparency in Japan’s digital media ecosystem

    Read more about "Japan's ad industry unveils joint committee for ad verification in digital advertising"
  8. Advertising & policy

    ABA publishes brand safety floor and suitability framework for Brazilian ad market

    Please note that GARM was discontinued on August 8 2024. See more here.

    Brazil advertiser association localises GARM framework to help combat harmful content.

    Read more about "ABA publishes brand safety floor and suitability framework for Brazilian ad market"
  9.    Colombian association launches measurement tool for responsible advertising practices
    Advertising & policyInfluencer marketingInclusive marketing

    Colombian association launches measurement tool for responsible advertising practices

    Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising self-regulation in Colombia

    Read more about "Colombian association launches measurement tool for responsible advertising practices"
  10.    Swiss ad industry launches Digital Ad Trust label
    Advertising & policy

    Swiss ad industry launches Digital Ad Trust label

    New quality label aims to ensure greater transparency and security in digital advertising in Switzerland

    Read more about "Swiss ad industry launches Digital Ad Trust label"
  11.    German association welcomes new Managing Director

    German association welcomes new Managing Director

    Ex-P&G media lead Susanne Kunz is the new managing director of OWM

    Read more about "German association welcomes new Managing Director"
  12.    In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat

    In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat

    Meet Lindsay Mouat, CEO of ANZA

    Read more about "In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat"
  13.    Paraguay association launches campaign highlighting value of legitimate brands

    Paraguay association launches campaign highlighting value of legitimate brands

    CAP’s video campaign aims to encourage consumers to support legally-recognised companies

    Read more about "Paraguay association launches campaign highlighting value of legitimate brands"
  14.    Zimbabwe association unveils marketing leadership program

    Zimbabwe association unveils marketing leadership program

    MLDP aims to bridge the gap between theory and practice for future marketing leaders

    Read more about "Zimbabwe association unveils marketing leadership program"
  15.    Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala

    Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala

    Swedish ad industry celebrates marketing effectiveness

    Read more about "Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala"
  16.    Italian association elects Lorenzo Sassoli de Bianchi as president

    Italian association elects Lorenzo Sassoli de Bianchi as president

    UPA reaffirms its commitment to greater transparency and efficiency in the ad industry

    Read more about "Italian association elects Lorenzo Sassoli de Bianchi as president"
  17.    UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry
    Advertising & policyInclusive marketing

    UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry

    ISBA, Advertising Association and IPA to launch industry-wide census on diversity in UK advertising on March 10

    Read more about "UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry"
  18.    Israeli marketers ‘move forward’ into 2021 with virtual marketing conference

    Israeli marketers ‘move forward’ into 2021 with virtual marketing conference

    IMA conference addresses how marketing and brands can thrive post-pandemic

    Read more about "Israeli marketers ‘move forward’ into 2021 with virtual marketing conference"