The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
NAC member content
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
Events
Updates & industry initiatives from the NAC network
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Marketing effectivenessSwedish advertisers create industry standard for marketing effectiveness
Read more about "Swedish advertisers create industry standard for marketing effectiveness"“Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness
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Advertising & policyInclusive marketingUK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising
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Advertising & policyInclusive marketingUS ad industry sees significant growth in supplier diversity
Read more about "US ad industry sees significant growth in supplier diversity"New ANA report highlights growing importance of hiring diverse suppliers among marketers
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Advertising & policyInclusive marketingABG publishes guidelines for gender portrayal in UAE advertising
Read more about "ABG publishes guidelines for gender portrayal in UAE advertising"New industry guidance aims to advance gender equality in the UAE
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Advertising & policyCross-media measurement27 national associations address cross-media measurement and brand safety concerns
Read more about "27 national associations address cross-media measurement and brand safety concerns"National Associations Council members discuss the role of national industry associations in championing cross-media measurement and brand safety locally
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President's AwardsWFA President’s Awards recognise exceptional industry initiatives around the world
Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"Industry Associations from France, Japan, Norway, Turkey, the UK and the USA recognised for outstanding marketing leadership during the pandemic as Paraguay receives special award
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Advertising & policyValue of advertisingSpanish ad industry publishes manifesto for the future of advertising
Read more about "Spanish ad industry publishes manifesto for the future of advertising"AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising
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ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
Read more about "ANA seeks probe of ‘industry waste’ in programmatic advertising in the US"U.S. advertiser association issues RFP for study on automated ad buying
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In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides
Read more about "In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides"Meet Christiana Paschalides, General Manager of Cyprus Advertisers’ Association
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Belgian association welcomes new CEO
Read more about "Belgian association welcomes new CEO"Ex-P&G Brand VP Luc Suykens is the new CEO of UBA
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Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities
Read more about "Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities"APAN's new initiatives aim to provide marketers with a platform to exchange ideas and debate on industry's biggest issues
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Advertising & policyBelgium’s Digital Ad Trust label reaches 63% of Belgians
Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"DAT Belgium's quality label has a national reach of 63% for display and 34% for video
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Japan's ad industry unveils joint committee for ad verification in digital advertising
Read more about "Japan's ad industry unveils joint committee for ad verification in digital advertising"JICDAQ aims to improve low transparency in Japan’s digital media ecosystem
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Advertising & policy
ABA publishes brand safety floor and suitability framework for Brazilian ad market
Read more about "ABA publishes brand safety floor and suitability framework for Brazilian ad market"Please note that GARM was discontinued on August 8 2024. See more here.
Brazil advertiser association localises GARM framework to help combat harmful content.
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Advertising & policyInfluencer marketingInclusive marketingColombian association launches measurement tool for responsible advertising practices
Read more about "Colombian association launches measurement tool for responsible advertising practices"Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising self-regulation in Colombia
